Gleanings Of The 2010 Beijing Auto Show: Breasts Draw Reprimand, Ears Cool

Bertel Schmitt
by Bertel Schmitt

Beijing authorities have slapped organizers of the 2012 Beijing Auto Show with a “serious reprimand” for featuring scantily-clad models.

Beijing’s Capital Ethics Development Office said that the revealing clothing of some models at the 2012 Beijing International Automotive Exhibition has had a “negative social impact,” the state-owned news agency Xinhua reports. The ethics office criticized the “vulgar publicity” surrounding the models.

Says the government wire:

“The statement is believed to be referring to several widely forwarded photos of Gan Lulu, a controversial Internet celebrity, and Li Yingzhi, a BMW model, wearing a deep v-cut top and a skimpy diamond-studded dress, respectively.”

Online commenters labeled the event as “a breast exhibition with many famous cars.”

In fulfilling its reporting duty, the state-owned news agency runs a picture gallery with high-res examples of the most vulgar pictures.

No reprimand was issued for the showing of protruding ears.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Philadlj Philadlj on Apr 30, 2012

    A fashion designer friend of mine would probably like a lot of these outfits. Like the costumes of "Star Trek" in the sixties, most of them appear to show far more than they actually do. With females comprising only 48% of the PRC's population, odds are the vast majority of these booth professionals are already spoken for.

  • Lorenzo Lorenzo on Apr 30, 2012

    Well, no belly buttons were showing, so what's the problem?

  • ToolGuy 9 miles a day for 20 years. You didn't drive it, why should I? 😉
  • Brian Uchida Laguna Seca, corkscrew, (drying track off in rental car prior to Superbike test session), at speed - turn 9 big Willow Springs racing a motorcycle,- at greater speed (but riding shotgun) - The Carrousel at Sears Point in a 1981 PA9 Osella 2 litre FIA racer with Eddie Lawson at the wheel! (apologies for not being brief!)
  • Mister It wasn't helped any by the horrible fuel economy for what it was... something like 22mpg city, iirc.
  • Lorenzo I shop for all-season tires that have good wet and dry pavement grip and use them year-round. Nothing works on black ice, and I stopped driving in snow long ago - I'll wait until the streets and highways are plowed, when all-seasons are good enough. After all, I don't live in Canada or deep in the snow zone.
  • FormerFF I’m in Atlanta. The summers go on in April and come off in October. I have a Cayman that stays on summer tires year round and gets driven on winter days when the temperature gets above 45 F and it’s dry, which is usually at least once a week.
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