Fiat May Stick To Small Cars
Published: March 16th, 2012
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Sergio Marchionne told Auto Express that Fiat may stick to small cars in the future, with vehicles like the 500L and the much-lauded Panda acting as Fiat’s “bigger” offerings. The reason behind the move appears to be greater consolidation with Chrysler and Fiat’s larger cars meeting a cool reception in the market.
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I'm in Europe, in a theoretically receptive market, and I still haven't seen a Lancia Thema. I think I saw a Lancia Voyager from afar, but cannot be so sure as the same shape was already sold as a Chrysler before. Sales results indicate that the new Ypsilon is doing well, but not the big ones. And the restart of Chrysler in UK seems awfully slow.
They need to hit a home run with the new Dart, otherwise the 500 alone is not gonna cut it, no matter how many media types they get to praise the little POS
Of course, they should. Simply look at their success stories in this segment: - Lancia's last attempt the Thesis (cf. http://en.wikipedia.org/wiki/Lancia_Thesis) failed miserably. - Fiat's last attempt to gain some significance dates back to 1977 with the Fiat 130 (cf. http://en.wikipedia.org/wiki/Fiat_130). - The Fiat Croma (cf. http://en.wikipedia.org/wiki/Fiat_Croma) always was, and still is, an ugly, ungainly car for the blind, or for those who don't care. If they keep out of this segment and let Chrysler do this they might have a small chance.
Fiat Freemont (rebadged Dodge Journey) is segment D, isn't it ? And Freemont is doing very well in Europe.