Pumpcast Newsbreak: Ford And Toyota Sink To New Lows
According to current propaganda, Toyota’s Prius c ( 2012 EPA-estimated 53/46/50 city/highway/combined mileage ) has “ the highest rated city fuel economy of any vehicle without a plug,” whereas Ford’s new Fusion Hybrid ( EPA-estimated 41 city/36 hwy/39 combined) is “ expected to be America’s most fuel-efficient non-rechargeable sedan.”
Consider me confused.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Hang on. the New Ford Fusion gets 41mpUSg city, 36mpUSg highway and 41mpUSg combined. The New Toyota Camry gets 39mpUSg city, 43mpUSg highway and 41mpUSg combined. So how can the new Fusion call itself "America’s most fuel-efficient non-rechargeable sedan"? At best, it's a draw between the Camry and Fusion.....?
Who cares. Any reasoned person knows you'll never achieve those numbers unless you're heading down a 6 degree hill, with a tail wind, with 3 teaspoons of fuel in the tank and Twiggy driving.....
I always get pissed when I can't plug in my sedan.
I'm ticked that I can't get 40 mpg out of my 2004 Impala, but I'm keeping her for now... I've been averaging 30.5 - 31.5 this winter, strictly back-and-forth to and from work, mostly highway between 62 and 64 mph. More in the warmer months. My next car - uh, well, I have no idea, yet.