Leaf's Grandfather

Bertel Schmitt
by Bertel Schmitt

While strolling around in Nissan’s Tech Center, looking for secret cars, I lucked into this: Nissan’s first EV. Along with its Chief Engineer. Both retired.

After World War II, oil was very scarce in Japan, but electricity was plentiful. The Japanese government did the same certain governments do today: It promoted the manufacture of electric vehicles. Shepherded by Chief Engineer Tanaka-san, the “Tama” was built in 1947.

A big battery gave it a cruising range of 96.3km and a top speed of 35.2km/h. The Tama was used as a taxi and in similar roles until 1950.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Wmba Wmba on Feb 27, 2012

    Man will discover a decent battery for the EV at the same time the species discovers the cure for the common cold.

  • Ryoku75 Ryoku75 on Feb 28, 2012

    How did their styling go from this to the Juke?

  • Carson D Some of my friends used to drive Tacomas. They bought them new about fifteen years ago, and they kept them for at least a decade. While it is true that they replaced their Tacomas with full-sized pickups that cost a fair amount of money, I don't think they'd have been Tacoma buyers in 2008 if a well-equipped 4x4 Tacoma cost the equivalent of $65K today. Call it a theory.
  • Eliyahu A fine sedan made even nicer with the turbo. Honda could take a lesson in seat comfort.
  • MaintenanceCosts Seems like a good way to combine the worst attributes of a roadster and a body-on-frame truck. But an LS always sounds nice.
  • MRF 95 T-Bird I recently saw, in Florida no less an SSR parked in someone’s driveway next to a Cadillac XLR. All that was needed to complete the Lutz era retractable roof trifecta was a Pontiac G6 retractable. I’ve had a soft spot for these an other retro styled vehicles of the era but did Lutz really have to drop the Camaro and Firebird for the SSR halo vehicle?
  • VoGhost I suspect that the people criticizing FSD drive an "ecosport".
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