I assume the Kilpatrick Townsend & Stockton law firm that handles Chrysler’s trademark litigation is already on its way to China. If not, they will be calling the travel agent after reading this.
What do you think would happen if Chrysler would license its Jeep brand to a beer? It appears as if Chrysler did just that in China. I assume there is no such license, but appearances are everything.
The beer is marketed by the “Hubei Jeep Brewery Corporation.” Distributors who sell more than 60,000 liters are eligible to win a free green Jeep. Call +86-716-4735359 for details.
Not enough that Jeep’s brand is being blurred and diluted by beer, the Hubei brewery manages to upset yet another famous brand. Avowed Dutchman Tycho de Feyter, who blogs about Chinese cars and Chinese copies at Carnewschina, is aghast to note that “stealing Jeep-things for beer is really bad, but what really pisses me off is that they also copied the famous tilted ‘e’, the red star, and the label’s overall design from the great beermaker Heineken from the Netherlands, my Home Country! That ‘e’ alone has been copyrighted a zillion times!” Not copyrighted, but the tipsy e in Heineken definitely is trademarked. Heineken has a presence in China, and probably a better case than Jeep.
The Hubei beer company has more interesting beers. Its AOBULL beer, picturing a red bull, could attract the attention of the energy drink – if that drink would not already be fighting an epic trademark battle against a Chinese company that sells fake Red Bull. The “German Soldier” beer should not cause trouble. Tycho remarks snidely that it should “mix fine with a Jeep.”
Pffft…. Sure–But is it Trail-Rated?
Absolutely!
Along with spare parts and tools a cooler with enough beer & sprits to last the weekend is considered mandatory equipment when tackling a serious tail like Fordyce or the ‘Con. The preferred location on a traditional CJ/Wrangler is behind the 35″ tire on your aftermarket off road bumper.
I wonder if the ‘dangerous chemicals’ content in Chinese beer is higher than the alcohol content…Just wondering…
I prefer Okinawan beer – Orion. The absolute greenest beer I have ever drank. You could drink it as long as it was about freezing temperature, otherwise, you chugged it and hoped for the best! 80 cents for a 12 oz. bottle, a buck for a 16 oz. bottle – in 1970. Go figure…
This USA Jeep Group Limited beer probably tastes just like Tsingtao, Snow and Harbin beers. No doubt bottles and bottles of these low-dose suds will be required to get customers sloshed at lip-loosening business dinners. I’ll wait for the far more potent South Bend AM General Company Limited beer. Gan Bei, Dudes!
Was Chrysler’s increased profit due in part to the fees the Chinese paid them?
Any truth to the rumor that the same brewer will market a beer for domestic consumption brewed from spring water called “Well Hung”?
We have a beer here , called NZ Pure, it is of course brewed in Australia
They have good beer in OZ especially Tassie
A few years ago, I bought a ‘Jeep” brand boombox, bright yellow, with a psuedo-waterproof lid.
I wonder what E C Segar would have made of it?