This Is Your 2013 Viper On Drugs

Bertel Schmitt
by Bertel Schmitt

“Chrysler Group has elevated the art of the striptease to a new level with the release of its first official image of the next-generation SRT Viper,” claims Automotive News [sub] . Not just the art of the striptease. Also the fine art practiced by the bar maiden who purrs into your pricked ear: “If you come here more often, then maybe …”

On its driveSRT Facebook page, Chrysler asked Facebook users for virtual petting: “Like” the driveSRT page at least 10,000 times, and Chrysler will show you a picture of the next Viper.

On Monday evening, the Facebook page had 12,000 likes. Chrysler had to ante up. At midnight, hyperventilating Viper-aficionados were given the picture above.

See, that`s what you get when you hang out with bar girls.

According to AN, Chrysler is restarting its shuttered Conner Avenue Assembly plant to build the Viper later this year as a 2013 model. Production of the previous Viper ended in 2010.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Pgcooldad Pgcooldad on Jan 31, 2012

    Speculative drawings based on the rumor mill, insider info and the like: http://www.allpar.com/cars/viper/2012-dodge-viper.html

  • Ciriya.com Ciriya.com on Jan 31, 2012

    I like it so far. It looks like one thing and one thing only: a Viper. The more it looks like the first gen and less like the third gen it looks like, the better.

    • See 2 previous
    • Stuki Stuki on Jan 31, 2012

      Please leave the calf burner exhaust pipes out, though.

  • Ryoku75 Ryoku75 on Jan 31, 2012

    Its not even out yet and the alignments off? Or, is it supposed to sit at an angle? I just hope that Chrysler dosen't tack-on a black "mustache" like they did with the Charger.

  • Carzzi Carzzi on Jan 31, 2012

    Also the fine art practiced by the bar maiden who purrs into your pricked ear: “If you come here more often, then maybe …” I had to do a double-take of the byline to make sure this hadn't been posted by Baruth.

    • Lorenzo Lorenzo on Jan 31, 2012

      Bertel does "suggestive" as well as anybody at TTAC. Have you forgotten the photos already? Check his latest article, "Touch me! You are such a turn-on!"

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