The Chevy Volt Dance: A Retrospective
Published: January 12th, 2012
Share
A fellow auto journalist posted this video of the Chevy Volt dance from the 2009 Los Angeles Auto Show on his facebook page. At that point in time, nobody was paying me to write, and I was not yet a “social media influencer”, so I was unable to attend the L.A. show (and I still haven’t). In honor of Bertel’s post detailing General Motors deciding to “ match supply and demand” for the Volt, let’s all take another look back at a very memorable marketing initiative.
More by Derek Kreindler
Comments
Join the conversation
I've seen two Volts in Louisville, one in traditional silver, the other in red. It looks better in red. That video, though... what did GM hope to accomplish with the cutesy hipster song and the interpretive dancing there? This is the Chevy Citation of all new vehicle introductions of all time.
There ya go Dick Clark! The Volt wasn't a hit because it was too hard to dance to.
Seriously, I don't understand any of the fuss about JLo pushing Fiat 500s when critics have this gem to study.
At least this wasn't a TV ad.