Porsche Brings New Topless 911 To Detroit
At the North American International Auto Show in Detroit (9 – 22 January,) Porsche will unveil its latest topless 911, the 911 Cabrio. The more chaste 911 Coupé will be available in the USA starting in February 2012. The Cabriolet will follow a few months later, when the season allows public disrobing of your car.
Porsche forgot to include pictures or other technical data in its email. As a placeholder, we will show you the 911 Carrera Cabrio Porsche had announced last November.
While announcing the stateside arrival of the strip tease artist, Porsche sets daring goals for the U.S. market. “USA sold 29,023 Cayennes, Panameras, 911s, Boxsters and Caymans to US customers,” says the press release. And this year? Prepare to be blown away:
“In the New Year 2012, the Zuffenhausen company anticipates selling more than 30,000 vehicles in the United States.”
Wow. I bet this took guts.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I thought Porsche had decided not to bother with the Detroit show. When did they change that decision?