Data Nugget: Chevy's Best Sellers Around The World

Bertel Schmitt
by Bertel Schmitt

I always encourage my young and old colleagues to research TTAC the ancient way: By phone, not by email or Twitter. (Not to mention the common research method invented by Messrs. Cut & Paste.) You find the oddest things when calling around.

Today, while researching the alleged Volkswagen v.v. GM catfight, a source at GM handed me this cute little table of bestselling Chevrolets around the world.

MarketTop selling GM vehicleUnited StatesSilveradoBrazilCeltaChinaCruzeRussiaVivaMexicoAveoCanadaSilveradoArgentinaCorsa ClassicUzbekistanNubiraIndiaBeatColombiaAveo
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • SCE to AUX SCE to AUX on Jan 21, 2012

    I'd like to see a third column that shows what fraction of average yearly income for those countries each of those vehicles is. My guess is that Brazil, Argentina, and the US would be the lowest ratio, while Uzbekistan is probably the highest.

  • MrWhopee MrWhopee on Jan 21, 2012

    It would be more useful is the table included information about how those best-selling Chevys ranked in that nation's sales chart. I mean, it would mean totally different things saying that the Biscayne is the best selling Chevrolet in Wonderland, when it actually ranks 107th overall in vehicle sales in Wonderland.

  • Robert.Walter Robert.Walter on Jan 21, 2012

    I would have liked to see what the top selling vehicles in those markets are. This would better show a) if the list is representative of market tastes and b) how competitive Chevy's offerings in the local leading segments are. Edit: after posting, I read mr.whoopie's comments, and he is asking essentially the same thing but from a different perspective.

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