What's A Dodge Dart Worth? 5 Percent Of Chrysler

Bertel Schmitt
by Bertel Schmitt

Jack Baruth showed you the Alfa-based new Dodge Dart – but what does it mean? For Sergio Marchionne, the little car means a lot. It means the final five percent of Chrysler, to be exact.

Marchionne told Reuters [via Automotive News [sub]] that Fiat could soon receive its final 5 percent of the Chrysler stock, which would give Fiat 58.5 percent. The rest would be held by the UAW’s retiree health care trust.

A vehicle that is built in the United States and that has achieved an unadjusted combined fuel economy rating of at least 40 mpg (closer to 30 MPG combined on the window sticker) is the final milestone worth those 5 percent. Even if the vehicle making that number is a special edition (think Cruze Eco).

As Jack’s piece mentioned, the Dart will come with a number of engine options. One of these is the 1.4-liter turbocharged FIRE engine that also powers versions of the subcompact Fiat 500. A new 9-speed transmission coming from ZF Group could increase the Dart’s fuel efficiency by an additional 10 percent to 16 percent over a similar 6-speed dual clutch transmission.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ophelia Ophelia on Dec 07, 2011

    I'm trying to imagine Autostick or manual shift mode on one of these 9-speed boxes. Lock out three ratios to keep it manageable?

  • Lorenzo Lorenzo on Dec 07, 2011

    So the new Dart will be based on the Alfa and built in America. What's to keep Sergio from building actual Alfas in the same factory to supply Fiat dealers who can't sell the 500? There's talk of Fiat leaving Italy, and if Alfas could be built in America and shipped to Europe, wouldn't the dollar/euro exchange mean bigger margins? I'm sure someone will tell me all about the technical difficulties of building Euro- and American- spec cars on the same line, etc. But switching from fractious Italian unions to the reeling UAW, and taking advantage of the exchange rate have got to make the effort worth it.

    • Chicago Dude Chicago Dude on Dec 07, 2011

      It's not as crazy as you might think. The Belvidere plant that will be building the Dart is set up to allow loading automobiles directly onto train cars at the factory. The satellite images on Google show that it can load 12 trains at a time with two high-capacity rail sidings within a mile or two for storage capacity. The rail line is connected directly with the Chicago metro region rail system - it has a direct connection to a rail yard for every single major railroad in North America within 50-75 miles of the factory. A car loaded onto a train at that factory is no more than 4 days from arriving at ANY deep water port in the US and Canada. That is some amazing flexibility to wring maximum margin out of each car. Rates too high on CSX to Baltimore? Let's see what Canadian National is offering to New Orleans. Hey, why not play them both off of Canadian Pacific to the Port of Montreal and Norfolk Southern to Savannah? The list goes on... They could change carriers by the week to match up with empty ships heading back to Europe. And if they ever wanted to export to Asia, there are just as many options heading west. If the labor costs are ok, it's a great location for a factory.

  • Zackman Zackman on Dec 08, 2011

    I see that no one has asked the obvious: Do any of you think of what it costs to fix these transmissions when they go bad? Yes, the sky may be the limit as to number of gears, but try researching how much parts are to fix, and that includes CVTs. Hope the warranty is good! From what my friend in Missouri has found out - and he works on transmissions and has worked for AAMCO in the distant past, he's longing for the days of Powerglides, Turbohydramatics and Torqueflites! Feel free to correct me if I'm wrong, but I think I've raised a legitimate point.

    • See 2 previous
    • INeon INeon on Dec 08, 2011

      Transmission problems did not start with the modern multi-speed transaxle, and they will not end with it, either.

  • Philadlj Philadlj on Dec 08, 2011

    The Dart will debut with a 6-speed dual clutch. I wonder if that box will have any Ferrari DNA in it...

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