@PPL W/ #Klout: Free 3 Day #Sonic Frm #@GM
Tweet! Tweet! Tweet! If you have enough followers on Twitter and the like, Chevrolet might give you a free 2012 Sonic. Not for keeps. But for 3 days. It’s the new long-term tester of the 140 character age.
According to Automotive News [sub], General Motors has hired Klout, a company that ranks a person’s “social influence.” Well, social networking influence. In the past, people with high Klout scores received free review copies of software, deodorant, or coffee. Now, they get a car.
To be eligible, you need a “Klout score” of at least 35. It’s probably too late to prostitute yourself for followers, AN says the program already began in November and runs through Dec. 14. follows a collaboration earlier this year promoting the Volt, Chevy’s $40,000 plug-in hybrid.
139 (gee, why not 140???) drives will be offered in Chicago, New York, Atlanta, Dallas and San Francisco. All it costs GM is four or five Sonics on loan in each of the five cities.
The twitterati better be careful. A Federal Trade Commission guideline requires bloggers and social-media agents to disclose when writing about products they’ve gotten for free. It’s nice that the FTC has followed an example TTAC has set since day one.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Actually the third place finisher gets the sonic for 3 days; second gets it for 2; and the winner, one day.
I'd rather be grounded for 3-days than drive a car thats only good for sky-diving.
@Ronnie Sorry, I will click on ads that attract my interest, but Not adsense nor any ad that pops up and fills my entire screen. Ads that are intrusive like both of those are, or the videos that autoplay. I automatically ignore and am much more likely to find some alternative. But I definitely won't be clicking on them. Sadly, we are more and more inundated with them and no matter how much I'd like to avoid them. They are here, doesn't mean I will use them or support their use.