Panic Stop? We're From The Government, And We're Here To Help

Bertel Schmitt
by Bertel Schmitt

On my raceboat, we had one of those big red things pictured above. It was supposed to switch everything off when things went awry. The NHTSA now proposes something similar for cars with keyless ignition. It is intended to stop the car immediately in a panic situation. Of course it won’t be as intuitive as the big red switch pictured above. After all, the solution comes from Washington, DC.

Bloomberg reports:

“U.S. auto-safety regulators proposed standardizing keyless ignitions to allow drivers to turn off cars faster and more easily in incidents of unintended acceleration following Toyota Motor Corp.’s record recalls. “

If course, this is not entirely true. The NHTSA writes:

In this NPRM, we (NHTSA) address safety issues arising from increasing variations of keyless ignition controls, and the operation of those controls. At issue are drivers’ inability to stop a moving vehicle in a panic situation, and drivers who unintentionally leave the vehicle without the vehicle transmission’s being ‘locked in park,’ or with the engine still running, increasing the chances of vehicle rollaway or carbon monoxide poisoning in an enclosed area.”

Basically, what the proposed rule wants is to standardize the time you need to hold down the Start button for a power-off. As the owner of a runaway (or hung) computer, this may be intuitive to you. In a senior moment, while you are trying to figure out which pedal is the brake and which is gas, pushing the start button to stop may be entirely confusing … but we digress.

Currently, you simply hold down the button and wait a while. This while will be standardized. The NHTSA proposes:

“to standardize the operation of controls that are used to stop the vehicle engine or other propulsion system and that do not involve the use of a physical key. We are also proposing to require that an audible warning be given to any driver who: attempts to shut down the propulsion system without first moving the gear selection control to the “park” position (for vehicles with a “park” position); exits a vehicle without having first moved the gear selection control to “park” (for vehicles with a “park” position), or exits a vehicle without first turning off the propulsion system.”

As far as the button-push goes, the SAE thinks anywhere between half a second and two seconds is good enough. Not good enough for the NHTSA. It suggests that:

“the driver must hold the control for a minimum of 500 milliseconds to shut down the propulsion system, whether the vehicle is moving or stationary, and the propulsion system must shut down within 1 second of the initial push of the stop control.”

But wait, there is more. While you are panicking, the system first gives you a lesson in proper shutdown procedures. The NHTSA wants to:

“Add a requirement for an internal alert to the driver when s/he requests propulsion system shut down without first placing the gear selection control in park.’ “

Because, you know, the car can roll away after you panic-stopped and forgot that gear lever. THAT may be the real dangerous thing: Driverless cars!

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Pch101 Pch101 on Dec 11, 2011

    I feel oppressed by the fact that the brake pedal is always to the left of the accelerator. Obviously, the communists have taken over automotive design. Fortunately, we have the soldiers of liberty such as Rob Finfrock to deliver us from evil. When we finally have cars with brake controls located next to the moonroof, then we will know that we are truly free.

    • See 2 previous
    • Volts On Fire Volts On Fire on Dec 11, 2011

      @Volts On Fire Hhhhhhuuuuummmmmmm... damn mosquitos, someone really should swat them.

  • Slow_Joe_Crow Slow_Joe_Crow on Dec 12, 2011

    What's so hard about a big red EPO button on top of the dash like any industrial machinery?

  • GrumpyOldMan The "Junior" name was good enough for the German DKW in 1959-1963:https://en.wikipedia.org/wiki/DKW_Junior
  • Philip I love seeing these stories regarding concepts that I have vague memories of from collector magazines, books, etc (usually by the esteemed Richard Langworth who I credit for most of my car history knowledge!!!). On a tangent here, I remember reading Lee Iacocca's autobiography in the late 1980s, and being impressed, though on a second reading, my older and self realized why Henry Ford II must have found him irritating. He took credit for and boasted about everything successful being his alone, and sidestepped anything that was unsuccessful. Although a very interesting about some of the history of the US car industry from the 1950s through the 1980s, one needs to remind oneself of the subjective recounting in this book. Iacocca mentioned Henry II's motto "Never complain; never explain" which is basically the M.O. of the Royal Family, so few heard his side of the story. I first began to question Iacocca's rationale when he calls himself "The Father of the Mustang". He even said how so many people have taken credit for the Mustang that he would hate to be seen in public with the mother. To me, much of the Mustang's success needs to be credited to the DESIGNER Joe Oros. If the car did not have that iconic appearance, it wouldn't have become an icon. Of course accounting (making it affordable), marketing (identifying and understanding the car's market) and engineering (building a car from a Falcon base to meet the cost and marketing goals) were also instrumental, as well as Iacocca's leadership....but truth be told, I don't give him much credit at all. If he did it all, it would have looked as dowdy as a 1980s K-car. He simply did not grasp car style and design like a Bill Mitchell or John Delorean at GM. Hell, in the same book he claims credit for the Brougham era four-door Thunderbird with landau bars (ugh) and putting a "Rolls-Royce grille" on the Continental Mark III. Interesting ideas, but made the cars look chintzy, old-fashioned and pretentious. Dean Martin found them cool as "Matt Helm" in the late 1960s, but he was already well into middle age by then. It's hard not to laugh at these cartoon vehicles.
  • Dwford The real crime is not bringing this EV to the US (along with the Jeep Avenger EV)
  • Kwik_Shift_Pro4X Another Hyunkia'sis? 🙈
  • SCE to AUX "Hyundai told us that perhaps he or she is a performance enthusiast who is EV hesitant."I'm not so sure. If you're 'EV hesitant', you're not going to jump into a $66k performance car for your first EV experience, especially with its compromised range. Unless this car is purchased as a weekend toy, which perhaps Hyundai is describing.Quite the opposite, I think this car is for a 2nd-time EV buyer (like me*) who understands what they're getting into. Even the Model 3 Performance is a less overt track star.*But since I have no interest in owning a performance car, this one wouldn't be for me. A heavily-discounted standard Ioniq 5 (or 6) would be fine.Tim - When you say the car is longer and wider, is that achieved with cladding changes, or metal (like the Raptor)?
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