Only In China: Sex In Toyotashi
In August, we brought you a sensational story about a Volkswagen dealer in Daqing who used naked girls to get car buyers interested. Today, Carnewschina found another one, a Toyota dealer in Shanghai who hired a naked girl to sell some Camrys. Well, not quite naked, she stripped down to shorts and pasties. Not sure how many Camry that sold, but the building quickly teemed with ‘journalists’ and ‘car buyers’ . The girl appeared unperturbed. Warning: Hitting the jump could get you fired in prude America.
Chinese car sales recently became a little limp, and if it needs this to give sales a needed lift: Disrobing beats discounts!
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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I'm sold. I'll take two.
D'oh!