Do Or Die: UAW's Hail Mary Pass Through The South

Bertel Schmitt
by Bertel Schmitt

A good month after our trek to the South where we checked on the (un-) willingness of transplant workers to join the UAW, the hard-hitting team at the Reuters Detroit bureau did the same. In a special report, Reuters comes to the same conclusion as we did: It won’t be easy. Bernie Woodall and Ben Klayman of Reuters did more thorough digging. And they unearthed the secret strategy of the UAW: With the help of the German metalworkers union, they want to talk themselves into Volkswagen and Daimler:

“By appealing to German unions for help and by calling on the companies to do the right thing, King hopes to get VW and Daimler to surrender without a fight and let the union make its case directly to workers.”

If that strategy won’t work, and it is highly unlikely that it will, it could be the end of the UAW:

“It’s a battle the UAW cannot afford to lose. By failing to organize factories run by foreign automakers, the union has been a spectator to the only growth in the U.S. auto industry in the last 30 years. That failure to win new members has compounded a crunch on the UAW’s finances, forcing it to sell assets and dip into its strike fund to pay for its activities.”

The UAW will have a hard time convincing workers. Where the UAW reigns, it’s a killing field for jobs:

“Since 2001, the Detroit Three have slashed over 200,000 jobs, eliminating more than 60 percent of their hourly work force. In the same period, Japanese, South Korean and German automakers have opened eight assembly plants in the United States, creating almost 20,000 factory jobs.”

Money-wise, it does not make a lot of sense to join:

“Newly hired workers earn $14.50 an hour at VW in Chattanooga. That is just below the $14.78 that a new hire would make at a unionized GM plant in Spring Hill, Tennessee. Adjusted for monthly dues at Spring Hill, the VW worker is behind by only about $15 per month.”

Hopes that the German unions will do the heavy lifting for the UAW likely are misplaced. “We will support the UAW, but we will not do the UAW’s work,” said Peter Donath, an IG Metall official. The German unions are interested in themselves. Of course, German makers with troubles in the U.S. could be discouraged to move more work to a unionized plant in the U.S. Wait, what’s wrong with that picture?

Please read the detailed report at Reuters. It will be an eye-opener.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 4solidarity 4solidarity on Jan 08, 2012

    Les wrote: "Unfortunately the way the law works, as I understand it, they don’t. They have the right to join the already-established industry-wide union or go scab, if neither of those options is palatable to them they can’t form their own union or explore any other possible alternatives." RE: Actually the National Labor Relations Act guarantees the U.S. transplant workers with the right to form "any" type of labor organization. They can be an independent union, and don't have to affiliate with any existing international union. The point is that these U.S. workers have never earned the title of "scabs." And they should have a free, uncoerced choice of banding together with their fellow workers in forming their union. Ralph Lyke Upstate New York

    • Les Les on Jan 08, 2012

      Who said anything about international unions? You really believe the transplants can form their own union completely independent of the UAW and it'll just be sunshine and puppies for everybody?

  • 4solidarity 4solidarity on Jan 08, 2012

    Thornmark wrote: "Facts speak for themselves. Productivity is a measure of investment and output. No one doubts that the UAW works against gains in productivity." RE: On the contrary, UAW workers have always stressed increased productivity in order to bargain for higher pay, benefits and working conditions. Ralph Lyke Upstate New York

  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
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