Cruze Stalled

Bertel Schmitt
by Bertel Schmitt

GM stopped production of the Cruze today at its Lordstown, Ohio, factory at around 1 p.m. EST, Reuters r eports. Production is stopped due to an unspecified “supplier issue.” Says Reuters:

“GM spokesman Chris Lee declined to describe the nature of the supplier issue, saying only that the No. 1 U.S. automaker was looking to restart production as swiftly as possible.”

The Freep did read in the Youngstown Vindicator that the problem relates to “material provided by a supplier … that could impact customer satisfaction with our products.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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