Black Is Dead: China Introduces Colored Tires

Tycho de Feyter
by Tycho de Feyter

TTAC readers certainly were fascinated with the fascination with white wall tires on the part of the Chinese military (the white is just painted on, don’t worry, and the paint easily comes off.) Now for something REALLY whacky:

What about pink tires under your pink Ferrari California? In China, this is made possible by Double Star Tires from the great city of Qingdao in Shandong province. Double Star developed a patented process to make tires in any color. Fittingly, this new product is called ‘Rainbow.’ The bonbon-colored tires will hit the market soon and likely with great success. At least in China.

Here, the colored tires come down the production line. Double Star sees many possibilities. Apart from adding some color to the otherwise average automobile, there could be green tires for the military, red for the fire department, yellow for school buses. You get the idea. It is not yet clear how much a set of pinkies will cost. Double Star only said the colored tires will be ‘slightly more expensive’ than standard black.

This should be a very popular color in China.

Bright yellow, green and pink at a trade show. Quite a contrast to the uniform color of the uniforms.

I think this is a great idea. Next step is to make tires with more than one color, or fluorescent colors, or some truly rainbow-tires, or pink with white dots, or tires with cartoons on it. Hello Kittie tires? Rainbow tires for, you know?

China, the land of opportunity.

Dutchman Tycho de Feyter runs Carnewschina, a blog about cars in China, from Beijing, China. He also collects die-cast models of Chinese cars.

Tycho de Feyter
Tycho de Feyter

More by Tycho de Feyter

Comments
Join the conversation
2 of 50 comments
  • BingoUsedTires BingoUsedTires on Dec 23, 2012

    Since I deal with used tires predominantly I'm interested in the tire characteristics as mentioned in some of the earlier posts. How does the color additive affect the major tires property characteristics as compared to the standard black carbon tires? As a special order item, I would think there is a market out there for tricked out cars. Moe - http://bingotires-charlotte.com

  • Mr. Edward Mann Mr. Edward Mann on Jan 10, 2013

    How about tye-dye tires? Could those be popular?

  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
Next