Weird Crush Update: Kia's "Soulster" Is The Kia Ray

Edward Niedermeyer
by Edward Niedermeyer

TTAC readers have suffered through my weird crush on Kia’s Picanto/Morning-based “Tam” for months now, patiently indulging my fascination with a car that’s so niche it won’t even be sold in Europe. But with Kia showing off these production images of what will be known as the Kia Ray, it seems that a lot of what I found so beguiling about this A-segment MPV will make it to production. What we’re looking at is a tiny A-segment micro-van, with the Picanto/Morning‘s 1.0 three-banger or 1.25 liter four. And, as we suspected based on early prototype shots, the car has three standard doors and one mini-slider on the passenger side, confirming that this funky little cube is half Kia Soul, half Hyundai Veloster. At a little over $11k, the Ray will also be a relatively cheap Kia, which is why it’s focused on Asian markets like Korea and China… but it’s probably too small to ever make it to the US or Europe. Scion is probably breathing a small sigh of relief…



Edward Niedermeyer
Edward Niedermeyer

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  • Ciddyguy Ciddyguy on Nov 11, 2011

    I like this, reminds me of the old Mitsubishi LRV/Expo tall wagons. The larger Expo sold here in the US as both the Dodge/Plymouth Colt Vista wagons beginning in 1983 and later as the Mitsubishi Expo had conventional doors and was available as a 3 row in some markets. The smaller Expo LRV was a shorter wheelbase version of the same car but it had a single sliding door on the passenger side. However, I do see similarities to the Soul, the Cube in its general shape though. Tall boxy wagons like this are as much hatchback as they are wagons, which is why I've always loved the tall Tercel and Civic wagons of yore over the present day Civic based CR-V, which is more mini SUV in stance than anything else.

  • Niky Niky on Nov 13, 2011

    They'd need to add a turbo to get close to ten seconds. With the 1 liter 3-pot, the Kia Morning takes about fifteen seconds to hit 100 km/h (equivalent to a 14+ 0-60 time). But still... that car has a whole lot of character. I can't wait to get ahold of the Ray. Since Korea is a left-hand drive market, gray imports should come to our shores quite quickly.

  • Mike Wasnt even a 60/40 vote. Thats really i teresting.....
  • SCE to AUX "discounts don’t usually come without terms attached"[list][*]How about: "discounts usually have terms attached"?[/*][/list]"Any configurations not listed in that list are not eligible for discounts"[list][*]How about "the list contains the only eligible configurations"?[/*][/list]Interesting conquest list - smart move.
  • 1995 SC Milking this story, arent you?
  • ToolGuy "Nothing is greater than the original. Same goes for original Ford Parts. They’re the parts we built to build your Ford. Anything else is imitation."
  • Slavuta I don't know how they calc this. My newest cars are 2017 and 2019, 40 and 45K. Both needed tires at 30K+, OEM tires are now don't last too long. This is $1000 in average (may be less). Brakes DYI, filters, oil, wipers. I would say, under $1500 under 45K miles. But with the new tires that will last 60K, new brakes, this sum could be less in the next 40K miles.
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