Hammer Time: If It Sounds Like A Duck, Is It A Catera?
by
Steven Lang
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Wholesale heaven is a miserable place. For every Mercury Milan that finds itself at the auctions, you have at least three ex-rental Chrysler Sebrings that have yet to find a permanent home. As I mentioned to Bertel and Ed this past week, “Everyone wants a good deal at the auctions. But no one wants a Mitsubishi.”
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I'm a sucker for jokes/pranks in this area. One of my favorites is the Mazda Pi http://www.mazdapedia.org/wp-content/uploads/2008/03/mmmmpi-mazda-3.jpg (I have yet to see a Mazda Euler's Number, though) I've been thinking of buying a Focus, and if I got the Titanium trim, I'd debadge the "titanium" and replace it with a custom badge of the periodic table entry for Ti http://www.ivstandards.com/extras/pertable/images/solid/ti.gif Some other ideas: - Rebadge the car with its Japanese kanji / Chinese hanzi equivalent. - Rebadge a car so it's named after a Godzilla monster--especially "Rodan." I'd love to drive a "Rodan."
Somebody doesn't like car models named after states? How about cities? Several brands are/were successful that were named after cities: Plymouth, Cadillac, Pontiac, Oakland. I remember an article that found that none of the brands were popular in the cities they were named after. Maybe model names would do better. Anyway, Poughkeepsie, Oshkosh, and Cucamonga are still up for grabs. I would love to say I drive a Cucamonga!
VW Passat. In Russian means 'to take a piss'.
Not to mention the Studebaker Dictator; Hyundai Scoupe; Mitsubishi Cordia; Subaru (Oedipus) WRX; the Japan-only Isuzu Light Dump; Acura Vigor; and Datsun Honey Bee.