Half The Seats, Twice The Fun – Reallly?

by Bertel Schmitt

Published: November 3rd, 2011

Dateline Istanbul: Accompanied by Turkish ~~bellydancer music~~ rock’n’weave, BMW launches its new open-top two-seater MINI Roadster in Turkey’s capital. But is that TWO GUYS? in front? Where is the fun of that?

#BertelSchmitt #BMW #Germany #MiniRoadster #Turkey

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 27 comments

Delmer on Nov 04, 2011

I can't cite any sources except for a friend, and his life partner- there is rumor that Suburu had similiar inuendo in their ads for years. This may explain why they are popular with our LGBT/Metro friends, on top Suby's solidness. The cool thing is that bigots would be too unhip on what's going on to turn sour on these brands. This Mini will be all over South Floriduh, especially South Beach and Key West. A Mini-amino trucklette could be a hit in Texas: its perfect for wife's Nieman's and Whole Foods runs from the 'ol ranch.

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MRF 95 T-Bird on Nov 05, 2011

Wonder if there will be a removeable hardtop available.

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