Half The Seats, Twice The Fun – Reallly?

by Bertel Schmitt

Published: November 3rd, 2011

Dateline Istanbul: Accompanied by Turkish ~~bellydancer music~~ rock’n’weave, BMW launches its new open-top two-seater MINI Roadster in Turkey’s capital. But is that TWO GUYS? in front? Where is the fun of that?

#BertelSchmitt #BMW #Germany #MiniRoadster #Turkey

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

More by Bertel Schmitt

Comments

Join the conversation

2 of 27 comments

Delmer on Nov 04, 2011

I can't cite any sources except for a friend, and his life partner- there is rumor that Suburu had similiar inuendo in their ads for years. This may explain why they are popular with our LGBT/Metro friends, on top Suby's solidness. The cool thing is that bigots would be too unhip on what's going on to turn sour on these brands. This Mini will be all over South Floriduh, especially South Beach and Key West. A Mini-amino trucklette could be a hit in Texas: its perfect for wife's Nieman's and Whole Foods runs from the 'ol ranch.

Like Reply
MRF 95 T-Bird on Nov 05, 2011

Wonder if there will be a removeable hardtop available.

Like Reply

Recent Comments

Analoggrotto I'd feel proper silly staring at an LCD pretending to be real gauges.
Gray gm should hang their wimpy logo on a strip mall next to Saul Goodman's office.
Analoggrotto I hope the walls of Mary Barra's office are covered in crushed velvet.
Mikey For 36.4 years i punched the clock at GM Canada.. For the last 15.5 years (frozen at 2008 rates) my GM pension shows up in my account. I flirted with Fords for a couple of years but these days I'm back to GM vehicles and still qualify for employee price. Speaking as a High School drop out ..GM provided myself and family a middle class lifestyle.. And still does .. Sorry if i don't join in to the ever present TTAC ..GM Bash fest
Akear Does anyone care how the world's sixth largest carmaker conducts business. Just a quarter century ago GM was the world's top carmaker. [list=1][*]Toyota Group: Sold 10.8 million vehicles, with a growth rate of 4.6%.[/*][*]Volkswagen Group: Achieved 8.8 million sales, growing sharply in America (+16.6%) and Europe (+20.3%).[/*][*]Hyundai-Kia: Reported 7.1 million sales, with surges in America (+7.9%) and Asia (+6.3%).[/*][*]Renault Nissan Alliance: Accumulated 6.9 million sales, balancing struggles in Asia and Africa with growth in the Americas and Europe.[/*][*]Stellantis: Maintained the fifth position with 6.5 million sales, despite substantial losses in Asia.[/*][*]General Motors, Honda Motor, and Ford followed closely with 6.2 million, 4.1 million, and 3.9 million sales, respectively.[/*][/list=1]