Half The Seats, Twice The Fun – Reallly?

Bertel Schmitt
by Bertel Schmitt

Dateline Istanbul: Accompanied by Turkish bellydancer music rock’n’weave, BMW launches its new open-top two-seater MINI Roadster in Turkey’s capital. But is that TWO GUYS? in front? Where is the fun of that?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Delmer Delmer on Nov 04, 2011

    I can't cite any sources except for a friend, and his life partner- there is rumor that Suburu had similiar inuendo in their ads for years. This may explain why they are popular with our LGBT/Metro friends, on top Suby's solidness. The cool thing is that bigots would be too unhip on what's going on to turn sour on these brands. This Mini will be all over South Floriduh, especially South Beach and Key West. A Mini-amino trucklette could be a hit in Texas: its perfect for wife's Nieman's and Whole Foods runs from the 'ol ranch.

  • MRF 95 T-Bird MRF 95 T-Bird on Nov 05, 2011

    Wonder if there will be a removeable hardtop available.

  • Tassos Jong-iL Mr. Healey, honesty is key and there have been several accusations about your biases towards different brands. We hope you can prove these badactors wrong and show us the proper way.
  • Redapple2 37% USA Canada content. This should pass you off ! THIRTY SEVEN.
  • Theflyersfan I guess I should have kept my first ever car which was also a 1987 Nissan. Probably could have sold it for $50,000 by now if I was living in this fantasy world where used up 37 year old Nissans sell for the same price as a new Versa. I wish a link was here so all of us can check out this treasure among junk 200SX. The only way this car is even remotely worth that kind of money is if there are illicit substances hidden somewhere in the frame that, as part of the sale, you have to drive across the border and "make a delivery." Otherwise, get that thing off of my lawn.
  • Sobro Needs moar Roots.