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The import empire struck back last month, as Honda and Hyundai jumped in segment sales and Chevy’s Malibu got battered down towards the bottom of our monthly chart. Four of the top five midsized sellers in October were import nameplates, although the two biggest year-over-year growers were Chrysler’s 200 and Kia’s Optima. Meanwhile, VW’s Chattanooga-built Passat is still rolling out, but still managed to post 5,000 units in its first month. Year-to-date rankings remain unchanged from last month, although Accord could easily squeeze past Fusion to snag third place by year’s end.
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Seeing the top five closely bunched is a sign of a healthy competitive market. Good for consumer choice, technology advancement and price rivalry.
The badge engineered Hyundai/Kia twins are kicking some serious tail! Almost 27,000 units compared to Honda in second with 22,589 Accords. Someone at GM is thinking that they need Olsmobile Malibus, Pontiac Malibus, and Buick Malibus. Ford probably remembers that the Milan didn’t make a difference. The Sonaptima may work because one version looks like an old ES330 while the other adopts the worst German ideas, allowing it to access two groups of ‘taste’ prefrences.
Evidently, another bloke who doesn’t know the diff. btwn “badge-engineering” and “platform-sharing.”
And oh, for something that “adopts the worst German ideas”, the Optima has cleaned up in the automotive design awards.
Said the marketer’s dream. They have the same wheelbase, the same drivetrains, the same gear ratios, all the same mechanical components, the same profile, and perform the same. They’re so similar that Hyundai has kept them from participating in any major magazines’ comparison tests with each other, something that also illustrates how much influence Hyundai has over the magazines that are so dazzled by their latest products. Automotive design awards will mean something when someone makes the next good looking car or pans the next ridiculous design fad that compromises function and looks like it.
MT critisized Sonata a lot in latest issue almost calling it mediocre in comparison with Camry and Passat esp. hybrid model. It is politically correct to admire Sonata though I can agree with it.
I think the worst one was the Sonata Turbo, which was 0.2 seconds quicker to 60 mph than the Camry Hyrbid while returning considerably worse mileage than the V6 Camry that is 1.2 seconds faster to 60 mph. Hyundai’s drivetrain technology is a decade or more behind Toyotas when it comes to performance. It does seem likely that Hyundai is the company that made up its EPA figures.
I think the worst one was the Sonata Turbo, which was 0.2 seconds quicker to 60 mph than the Camry Hybrid while returning considerably worse mileage than the V6 Camry that is 1.2 seconds faster to 60 mph. Hyundai’s drivetrain technology is a decade or more behind Toyotas when it comes to performance. It does seem likely that Hyundai is the company that made up its EPA figures.
Who gave steroids to the 200? I didn’t see these results coming.
it’s called fleet sales, what blows my mind is the Accord, close to its current model demise is still doing so well despite all the negativity involving Honda and the Civic, perhaps that Civic backlash is actually helping push up Accord sales.
The Accord is a pretty good car, despite the enthusiast moaning. It’s big but doesn’t feel ponderous for it’s size, gets good real-world mileage, has excellent seats, nice space and is pretty user-friendly.
I don’t like the layout of the switchgear, but other than that it’s one of the top cars in the segment.
Most people complain about it spiritually betraying the Accord’s legacy or suchlike, but taken out of that context and just compared as another entry in the midsize segment, it’s top-notch. I suspect that if Honda called, oh, I don’t know, the Inspire, or something, and sold the TSX as a Honda, people wouldn’t complain.
If fleets bought the 200, that still doesn’t explain why they bought 6 times as many as they did last year. Even if last year they were called Sebrings, they can’t represent much more value to a fleet buyer now than they did then.
fleet sales for the dreadful accord
I live in a heavy car rental area and I see lots of new Sebrings (200) and they all have rental tags. A sale is a sale right?
Guys, Chrysler’s retail sales increased by 40% over last year, can anyone else match that?
The percentage is impressive only because of how dismal Fiasler’s 2010 retail figures were. That’s not to say the company doesn’t have reason to cheer, but we must keep those accomplishments in their proper perspective.
I still fail to understand why the Mazda6 is so under-appreciated compared to its Fusion cousin.
price, perhaps?
I’ve wondered the same thing. Look on TrueCar – the Mazda6 seems to be discounted $3000-$5000 depending on the trim!
Or it’s the buy Ford, slap Obama mentality.
More likely the combination of a comparatively small dealer network, and general lack of advertising.
Because the 6 is long in the tooth — discounting a slight refresh, the current model has been around since 2007.
The most amazing thing about this graph is that over 10,000 Mitsubishi Galants have been sold. Remember them? Whenever I get nostalgic for the turn of the century I go rent one from Budget; Avis appears to have exorcised them to their low-rent cousin.
Finally, Honda got some inventory to sell.
200 beat Malibu? That is sad on so many counts.
I’ll bet that Cruze is taking sales from Malibu, no doubt about it.
Well, when the average transaction price is $2500 higher than a Civic or Corolla, I certainly doubt that those sales are import conquests…
New Camry numbers are punished by inventory shortage? or it isn´t selling as it should?
It´s a full model change vehicle, at competitive price, against aged models.
They’re selling as soon as they’re available with a turnaround time under a week. They’re leaving the factory and leaving the dealership within days of each other. It’s purely production constrained right now and Toyota is boosting production go 35,000 units for November so we’ll get to see in the November numbers whether demand is enough to support that.
Thanks tekdemon, instead corollas are doing well, and still have a 2007 generation with a MMC.