By on October 8, 2011

When Aston-Martin was first trying to explain there’s nothing undignified about rebadging a Toyota iQ, the firm’s argument was that the Cygnet would be like a “luxury yacht tender.” If you own a yacht (or a “real Aston”), went the company’s logic, nobody’s going to make fun of you for being seen in a dinghy. Or a Toyota. But it seems as though Aston’s argument has been taken a bit too literally. Here, a Top Gear Magazine feature tries towing a Cygnet in a Virage, effectively ruining the “real Aston’s” performance in exchange for more urban practicality when they arrive in Monaco (but at least they got a schadenfreude-laden picture of the Cygnet next to its Toyota cousin). And lest you think this “yacht tender” nonsense is only being done by barmy British magazines, think again. Now Aston just needs to build an actual yacht, so your DBS or Virage can be the yacht tender, and the Cygnet can be the yacht tender’s yacht tender. Now that would be luxury… [via Derek Kreindler’s Tumblr]



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10 Comments on “What’s Wrong With This Picture: Yacht Tender Edition...”

  • avatar

    I think that’s a wise thing to do, given how unreliable an Aston Martin typically are. Instead of carrying just a spare tire, why not a spare car?

  • avatar

    Thanks for posting this. Funny. Too bad I can’t find the article. Magazine only?

    the other picture: haha

    I’m sure it was fine…

    But does it set a precedent? 458? I’d rather see a Bentley tow a boat.

  • avatar
    Robert Schwartz

    If the current CAFE proposal is finalized, and survives, this is a glimpse of the way super luxury marques can survive. All they need to do is require each purchaser to buy a kei car or two with each V12 super coupe. Say the super cope gets 20 mpg, and the kei gets 70. The fleet average will be 45. Maybe the super coupe buyer has to buy two.

    The super coupe buyer buys the all three cars, before he leaves the dealer in his shiny new super coupe, he signs the kei cars over to a broker for $500 less than he paid for them. The broker puts them on a boat for some third world hell hole where they will fetch a good price.

    The only loser is Uncle Sam, but he deserves it for being a jerk and an idiot.

  • avatar

    Now if the sh**heads at the tguk website could figure out how to do something even mildly more user-friendly than


    separate little paragraphs,

    their article might actually have been enjoyable, past page 6.


  • avatar
    Robert Schwartz

    Here is what I wrote about this a few weeks ago. My guess is that Aston is taking its first steps toward my strategy:

    When you buy a car, you will have to buy two cars. One of them will be a regular car that gets CAFE 30 mpg. The other one will get 100 mpg. That will cause the mfg’s CAFE average to remain at 65 mpg.

    The 100 mpg car will be brutal. No power anything, plastic body, plastic windows, no HVAC. 25 hp two cyl engine, manual transmission. A Tata Nano without the charm.

    You will take delivery of the two cars, and get plates for both of them. Once that is done, you will take (probably on a trailer) the mini car, to a special dealer who will buy it from you at a decent percentage of list price. That dealer will ship the car to a parts company that will reduce it in to parts small enough not to require a VIN. The parts company will sell the parts to an OEM, which will build a new 100 mpg car with them.

  • avatar

    Or, they could, you know, build a four-wheeled motorcycle, slap it with a special low-speed-vehicle plate, and bundle it with your car.

    Bam! A 100 mpg vehicle that seats two people and a bag of chips. Won’t even have to sell it off afterwards, it’d probably cost less than a Nav-Sat option.

  • avatar

    Actually, it would be interesting to to see an ‘exotic’ everyday car… to see how far you could push a real-world car by using exotic technology… carbon chassis, inboard push-rod double a-arm suspension, titanium con-rods, carbon-ceramic brakes, composite wheels… the works. How much performance could you get out of a 1.5l car? That would be an interesting question. However, re-branding a mundane car as an exotic is just opening a company up for ridicule.

  • avatar

    For the same reason it would need a carbon chassis. Because status symbol.

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