Nobody Home!
If the cadence of TTAC articles will march a little softer in the coming days, then it’s because the TTAC offices on both sides of the globe are deserted. We’ve literally gone fishing.
Ed Niedermeyer is going to Detroit (yes, Detroit) to write stories with the usual bias report on something which will make the hearts of any fans of Detroit iron beat faster than a redlining Corvette. Ed will be fishing for juicy tidbits from Detroit executives.
I’m going to Chengdu (ever heard of it?) in the center of China to attend the Global Automotive Forum, where I will be fishing for answers to questions such as “The role of Chinese auto industry in the world”, or “The auto industry investment needs: Where will the money come from? Where will it go?”
Ed & I will try to file as much as possible – which will be next to nothing. In the meantime, Jack, Murilee, Sajeev, John, Alex, and the whole TTAC cast of characters will hopefully hit the keyboards to keep you informed and entertained.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Have fun in Chengdu Bertel. It's at the top of the list of places in China I'd like to visit. Have some dan dan noodles for me.
Safe travels and hurry back! Reading Jalopnik is like reading TMZ now, but it isn't as funny as TMZ, and TMZ has more articles about cars than Jalpnik does.
Enjoy, learn, and pass what you learn on to the rest of us...
Heard of Chengdu? Stayed there and had a great time. Even held a baby panda! Although if the Sichuan Opera is on your agenda, you may choose to skip that one...