Maserati: "We Can Do Anything"
Published: September 28th, 2011
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In the annals of poorly-chosen songs, this one is right up there with the State of New Jersey’s almost-decision to make Springsteen’s “Born To Run” the state song. Yes, Maserati, you can do anything, you can be anyone… and you’re choosing to be the brand that pimps upgraded Grand Cherokees by invoking the ghost of Fangio over crappy power-pop. Do you really want to be reminding viewers that this is a conscious choice, picked from an infinite range of options? Because that kind of willful douchbaggery makes you, Maserati, look like you’re a half-step from becoming the official luxury brand of Jersey Shore.
More by Edward Niedermeyer
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I have a Quattroporte and the new Grand Cherokee, and I love them both. But I would never buy a Mas SUV (or any other European SUV, for that matter). In fact, if they are going to cheapen the brand like this, I might not but the Q when the lease is up, as I planned to do. As far as reliabilty goes, I've had it for a year and a half, and have had zero problems. The service is pricey, but the first required sevice is 24K or 2 years.
Seriously, what's the big f+++ing deal? Porsche has done this already to great success. And they're now about to do a "Cajun" successor. Why begrudge Maserati similiar aspirations? The market will decide. Besides, the Kubang is pretty damn hot.
I am 100% behind you on this one, Edward. You nailed it, out of a number of choices Maserati could make, this is absolutely the worst one.
The article title made me think of Anne's Song by Faith No More, and for that I thank you. It's been too long since I listened to Introduce Yourself. I was glad to see that they didn't demean any interesting and creative songs by tying one to corporate branding. It's impossible to ruin a song that's as generic and meaningless as the one they used! we can do anything we want, we tell you again We can go anywhere tonight, cause we're with Anne http://www.youtube.com/watch?v=4Lb4pS6n4mM