By on September 30, 2011

The Japanese car industry is slowly but surely producing and exporting itself out of the huge hole caused by the March 11 tsunami. The Japanese domestic market remains where it was before the catastrophe: In the dumps. This is the bottom line of August production, export and domestic sales data released today by the Japan Automobile Manufacturers Association.

Japanese production, exports and sales, August 2011

Manufacturer Units produced Change YoY Units exported Change YoY Units sold JP Change YoY
TOYOTA 252,374 11.9% 137,977 19.8% 98,376 -24.4%
NISSAN 89,262 -2.5% 57,848 34.1% 44,537 -19.2%
MAZDA 68,449 5.6% 58,475 21.3% 15,650 -40.7%
MITSUBISHI 40,431 -19.2% 30,916 -19.4% 9,655 -37.6%
ISUZU 13,456 -11.9% 9,772 -16.0% 5,109 24.8%
DAIHATSU 49,085 9.1% 2,442 -24.1% 41,578 -11.1%
HONDA 56,356 -17.2% 17,154 -37.8% 34,270 -47.3%
SUBARU 28,665 -14.2% 18,310 -5.6% 10,972 -22.0%
UD TRUCKS 1,970 -16.9% 1,141 -8.2% 899 3.1%
HINO 9,694 37.1% 5,831 14.4% 4,061 82.3%
SUZUKI 86,215 5.9% 20,002 -2.0% 43,118 -6.0%
MITSUBISHI FUSO 7,947 15.6% 3,904 -12.3% 2,609 15.3%
LEXUS 3,977 67.2%
Others 192 40.1% 15,027 4.3%
TOTAL 704,096 1.8% 363,772 7.6% 329,838 -22.4%

For the first time in 11 months, Japan saw its domestic production rise by a modest 1.8 percent, but a rise is a rise. The rise goes mostly on account of Toyota and its Daihatsu and Hino divisions. All were up solidly. Production of Honda still has not quite recovered.

August exports of the Japanese car industry were 7.6 percent above August 2010. Again, Toyota carried most of the weight here, followed by Mazda and Nissan.

Sales in Japan are a completely different animal. They are grim. Trucks are up. Japan still needs a lot of them. The “others” column under sales refers to imports. They are up, too. September sales should be here by Monday.

From what I am hearing from Japan’s majors, the big turnaround in production and exports will gather steam in the last quarter 2011 and Q1 2012, with commensurate rises in exports. But will they make money? The dollar still fetches only 76 yen, and at that rate, nearly every car exported from Japan is exported at a loss.


Get the latest TTAC e-Newsletter!

One Comment on “Japan’s Car Industry Climbs Out Of The Hole...”

  • avatar

    Good to see most Japanese automakers get their production to pre quake levels, esp. Toyota even though they are exporting more cars at what could be the worst time ever. For Aug, the Yen was at the highest monthly average since World war 2. Toyota had two options, increase manufacturing and export vehicles at a huge loss or risk losing market share overseas.

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • Oberkanone: Not available in my home state. 2022 IONIQ 5 will be available in early 2022 in AZ, CA, CO, CT, FL, IL,...
  • Arthur Dailey: More great work Corey. Virgil Exner and Harley Earl must be looking down and laughing at the...
  • Syke: I started in the antique car hobby in 1968 (at 18) with a 1937 Special, so I love vintage Buicks. And I hate...
  • kcflyer: I like the looks of it. I like the KIA version even better. But it’s still way too expensive compared...
  • ajla: What’s Hyundai’s aversion to brighter paint options when it comes to this and the Santa Cruz?

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber