BMW Has Best August Ever

Bertel Schmitt
by Bertel Schmitt

August usually is not a strong car selling month. Especially not in Germany, where everybody is on vacation. Nevertheless, BMW sold “significantly more than 100,000 units” in August, thereby breaking all its records for the summer month. “Business is better than we thought,” said BMW CFO Franz Eichiner to Germany’s FAZ.

Of course we are now thinking it’s the Chinese again that bring all that growth. Eichiner says it isn’t so: “In some parts of Europe and America, we have double digit growth.” It must be isolated parts of America. According to our August sales round-up, BMW grew exactly 0 percent in August in the U.S. For the first eight months, there is 15 percent growth, so there are your double digits.

Eichiner wants to sell more than 1.6 million cars this year, quite doable, when you look at the current numbers. Eichiner should know: His production lines are booked until the end of the year.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href=""> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href=""> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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