Another Audi That Will Never See Production

by Bertel Schmitt

Published: September 13th, 2011

another audi that will never see production

Volkswagen may show the car for lonesome commuter – Audi won’t have that. They have a concept for a single that has a girlfriend. They call it the “1+1-seat, ultra-light car for congested urban spaces.” I don’t know how a car that barely seats two will alleviate urban congestion, but I’m sure Audi will have an answer. For now, “the Audi urban concept combines elements of a racing car, a fun car and an urban car into one radical new concept.” There are two: A Sportback model, and a Spyder.

On board there is room for two people, their position slightly staggered and at a sporty, low level. What about controls? “All controls and materials are subject to the dictates of ultra-lightweight construction in order to ensure that the sensory experience they convey is unique and compelling.” I see. “The driver can adjust the steering wheel and pedals to his own body measurements.” A-mazing!

“The cockpit consists of carbon fiber-reinforced polymer,” (a better word for plastic). Now that seat is interesting. Shall we let it all hang out?

It comes with two e-tron electric motors . “A lithium-ion battery supplies the energy – ideal for extended city tours.” How far? No idea.

#Audi #BertelSchmitt #Germany #IAA

Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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2 of 8 comments

Wallstreet on Sep 13, 2011

Bertel, Will you mind providing some photos & coverage on Frankfurt IAA? A few photos of booth babes will be great. Thanks in advance.

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Bunter1 on Sep 14, 2011

I thought Auto-Union c/d-type right from the start. Interesting from a personal standpoint-I've been playing with a staggered seat 1+1 motorcycle engined design for years. Gotta get back to that.

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