What's Wrong With This Picture: A Panda For Every Purse And Purpose Edition

by Edward Niedermeyer

Published: August 30th, 2011

what s wrong with this picture a panda for every purse and purpose edition

Meet the new Fiat Panda, which is set to debut at the Frankfurt Auto Show. The ur-Panda, nicknamed the “tolle kiste” (crazy/cool box) for its Giugiaro-designed looks and available Puch-designed 4×4 system, was built with only evolutionary changes from 1980 to 2003. Not a bad accomplishment for what was supposed to be a “peasant’s car.” The new (3rd Gen) Panda, based on the Fiat 500/Ford Ka platform, has an even tougher task ahead of it: not only must it pick up sales for Fiat in Europe, but it must also form the basis of Dodge and Jeep B-segment models, aimed at the US market. Is it up to the task?

Given its immediate predecessor’s reputation for driving delight, a Dodge-branded hot hatch should be within reach. But a Jeep-branded 4×4? Martin Schwoerer reckoned the previous Panda 4×4 could “compete with a Land Rover off-road,” but then European and American versions of “off-road” can be very different. Making a Jeep of this latest Panda could be a challenge, as nobody wants a “Sad Panda” repeat of the first-gen Compass.

#3WTP #4x4 #Branding #Design #Europe #Heritage #Off-Road

Edward Niedermeyer

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MRF 95 T-Bird on Aug 31, 2011

I would hope that Fiat sends us the Spyder that way the sports car niche within Fiat/Chrysler is covered and the Miata has a competitor.

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Ekaftan on Aug 31, 2011

That dashboard is gorgeous.

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