Prius Primus, No Longer Inter Pares
Toyota’s Prius defended its title as best selling car in Japan, which it had re-gained from Honda’s Fit in June. Production at Toyota is getting back in gear, and pre-ordered Prius Alpha wagons are finding their way to their owners. Table provided by the Japan Automobile Dealer Association JADA after the jump …
Best-selling Cars In Japan, July 2011
RankModelBrandUnitsChange1PriusToyota24,220-29.7%2FitHonda20,75314.4%3VitzToyota12,963-15.1%4DemioMazda10,46433.5%5SelenaNissan7,438-13.4%6RactisToyota6,32122.1%7CorollaToyota6,242-48.9%8FreedHonda5,636-45.3%9MarchNissan5,156-26.9%10NoteNissan4,565-36.4%11VoxyToyota4,452-39.4%12PassoToyota3,923-58.7%13NoahToyota3,688-47.0%14JukeNissan3,588-6.4%15CubeNissan3,195-43.2%16SolioSuzuki3,18617WishToyota2,886-60.6%18LafestaNissan2,759140.3%19SwiftSuzuki2,663-36.1%20Step WagonHonda2,651-69.4%21CT200HLexus2,64822TeedaNissan2,594-39.3%23X-TrailNissan2,355-31.1%24SientaToyota2,351-36.9%25IsisToyota2,209-29.9%26LegacySubaru1,900-39.8%27PremacyMazda1,895-59.9%28Mark XToyota1,846-47.1%29PremioToyota1,742-43.9%30AccelaMazda1,703-44.2%Comparison to same month prior year. data courtesy jada.co.jp
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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