Old News Of The Day: OICA Crowns Toyota Largest Automaker Of 2010

Bertel Schmitt
by Bertel Schmitt

OICA, the international umbrella organization for all automakers, has finally published its 2010 ranking of the world’s largest automakers. TTAC readers are not surprised by the results. They had known the outcome (at least for the top ten) half a year ago.

Top Ten Automakers 2010 As Reported By TTAC And OICA

RankNameProductionProductionDeviationChange20102010 TTAC2010 OICAto 20091
Toyota Group
General Motors Grp
Volkswagen Group
Hyundai Motor Grp
PSA Group

Each year, OICA compiles the vital stats of the world’s largest automakers and uses the results for its listing of the Top 47 (this year.) OICA uses production numbers. Appeals from some TTAC readers to use different metrics (sales, profits, transaction cost) continue to fall on deaf ears. At OICA, a Nano counts as much as a Rolls Royce Phantom. One vehicle, one vote. OICA compiles the numbers as reported to them by the national manufacturers associations, which use the numbers reported by the manufacturers. Some manufacturers, notably Iran Khodro and possibly others, are AWOL. They need to report to be recognized.

As far as the ranking goes, the Top Ten came in as predicted by TTAC half a year ago. Major upsets would have been a surprise: We compiled our numbers using official end-of-year statements of the respective manufacturers. Links are in the table. In an ideal world, these numbers should be the same as the ones on the OICA list.

The coveted TTAC Award for Numerical Consistency goes to the Japanese manufacturers, namely Toyota, Honda, and Suzuki. Their OICA numbers are exactly what was reported by each company by year’s end. Japanese companies are the benchmark when it comes to automotive statistics. They consistently report sales and production in a concise format. We appeal to the world’s auto manufacturers to not only study Japanese quality systems, but also to blatantly copy Japan’s table-based reporting system.

Other manufacturers intentionally or unwittingly sow confusion through selective reporting. Differences between the official end of year results and the OICA number are an annual tradition and are noted in the Deviation column.

Nobody is accusing anybody of outright cheating. Japanese makers report sales and production. Non-Japanese automakers initially report only sales according to varying definitions. The Hyundai Motor Group number was calculated by TTAC by adding up Hyundai and Kia. Nissan appears to have lost a little bit of its Nipponese neatness and lost 71,539 cars thought to be produced in 2010. Some of them were found at Renault.

While we are awarding prizes, the TTAC Grand Prize for Gargantous Growth goes to Nissan, which nearly doubled its 2009 production. Nissan is followed by GM with 31 percent growth and Hyundai, which added 24 percent to its prior year production. With a measly 6.5 percent growth, Ford brings up the rear with the lowest growth in its peer group.

More numerical arcana:

  • In 2010, a total of 73.8 million automobiles (all kinds, 4 wheels on up) has been produced around the globe – if OICA is correct.
  • 95 percent of those were made by the world’s Top 47 automakers.
  • 67 percent of the world’s total were made by the world’s ten largest automakers.
  • The number 1 on the list, Toyota, made 100 times more cars than the number 47, Rongcheng Huatai.

Speaking of Huatai: The company that once had expressed interest in Saab made 81,300 cars last year. Saab made 20,000 cars in 2009 and 32,000 in 2010. There is no chance of independent survival on these numbers. Saab’s alleged white knight Youngman isn’t even on the list.

Speaking of China: A lot of the growth of the world’s largest automakers is Made in China. Large automakers would be millions smaller without the Chinese. Automakers usually count the full number of cars made by joint ventures as theirs. This leads to China’s SAIC for instance landing on rank 31 with 346,525 cars made, when in truth more than ten times that number left SAIC’s factory last year as GM and Volkswagen cars.

For the first time, OICA recognizes this fact with a small table that lists the production of five large Chinese automakers including the joint venture cars. As you can see, a SAIC suddenly is as big as Honda, and the relatively obscure Dongfeng gets bigger than Renault – which just happens to be Dongfeng’s joint venture partner, along with Nissan.

The full 2010 OICA table is here as PDF. If you want to perform other acts on the numbers, here they are as an Excel sheet, brought to you as a service by your humbled servants at Thetruthaboutcars.

SAIC Shanghai Auto Industry Corp.
3,620,653Dongfeng Auto Corp. 2,769,883FAW First Auto Works2,572,260China Chana Automobile Group
2,378,052Beijing Automotive Industry Group
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 1 comment
  • Lou_BC "They are the worst kind of partisan - the kind that loves their team more than they want to know the truth."Ummm...yeah....Kinda like birtherism, 2020 election stolen, vast voter fraud, he can have top secret documents at Mar-lago, he's a savvy business man, and hundreds more.
  • FreedMike This article fails to mention that Toyota is also investing heavily in solid state battery tech - which would solve a lot of inherent EV problems - and plans to deploy it soon. https://insideevs.com/news/598046/toyota-global-leader-solid-state-batery-patents/Of course, Toyota being Toyota, it will use the tech in hybrids first, which is smart - that will give them the chance to iron out the wrinkles, so to speak. But having said that, I’m with Toyota here - I’m not sold on an all EV future happening anytime soon. But clearly the market share for these vehicles has nowhere to go but up; how far up depends mainly on charging availability. And whether Toyota’s competitors are all in is debatable. Plenty of bet-hedging is going on among makers in the North American market.
  • Jeff S I am not against EVs but I completely understand Toyota's position. As for Greenpeace putting Toyota at the bottom of their environmental list is more drama. A good hybrid uses less gas, is cleaner than most other ICE, and is more affordable than most EVs. Prius has proven longevity and low maintenance cost. Having had a hybrid Maverick since April and averaging 40 to 50 mpg in city driving it has been smooth driving and very economical. Ford also has very good hybrids and some of the earlier Escapes are still going strong at 300k miles. The only thing I would have liked in my hybrid Maverick would be a plug in but it didn't come with it. If Toyota made a plug in hybrid compact pickup like the Maverick it would sell well. I would consider an EV in the future but price, battery technology, and infrastructure has to advance and improve. I don't buy a vehicle based on the recommendation of Greenpeace, as a status symbol, or peer pressure. I buy a vehicle on what best needs my needs and that I actually like.
  • Mobes Kind of a weird thing that probably only bothers me, but when you see someone driving a car with ball joints clearly about to fail. I really don't want to be around a car with massive negative camber that's not intentional.
  • Jeff S How reliable are Audi? Seems the Mazda, CRV, and Rav4 in the higher trim would not only be a better value but would be more reliable in the long term. Interior wise and the overall package the Mazda would be the best choice.