July Sales: Volume Slows, Transaction Prices Soar

Edward Niedermeyer
by Edward Niedermeyer

Sales volume grew slowly in July, as economic uncertainty and supply interruptions continued to foil a full turnaround in US sales volume. On the other hand, TrueCar reports that the consumers that did buy cars spent record amounts on average, as transaction prices soared to their highest levels in history and incentives fell. According to our developing table, the Detroit automakers are coming through July ahead of their year-ago numbers, but the Japanese automakers (who are still releasing their numbers) are expected to take a bit of punishment as they struggle to recover from the industry-crippling tsunami. Hit the jump for a full table of July sales results (developing).

AutomakerJuly 2011July 2010Pct. chng.7 month

20117 month

2010Pct. chng.BMW Group*26,16423,43312%169,949145,27217%BMW division21,40919,06412%135,114119,69613%Mini4,7114,3269%34,52725,27937%Rolls-Royce44432%3082974%BMW Group26,16423,43312%169,949145,27217%Chrysler Group LLC112,02693,31320%751,958620,53221%Chrysler Division15,42714,6925%111,495122,818–9%Dodge33,65330,9169%263,551231,38314%Dodge/Ram54,87052,1555%404,866344,47718%Fiat3,038––%7,982––%Jeep38,69126,46646%227,615153,23749%Ram21,21721,2390%141,315113,09425%Chrysler Group LLC112,02693,31320%751,958620,53221%Daimler AG**21,06918,61413%141,674128,96910%Maybach45–20%3238–16%Mercedes-Benz20,73818,04915%138,759125,02211%Smart USA327560–42%2,8833,909–26%Daimler AG21,06918,61413%141,674128,96910%Ford Motor Co.***180,315170,2086%1,250,0511,151,5609%Ford division172,501153,40013%1,199,9861,011,85419%Ford/Lincoln/Mercury180,315165,8899%1,250,0511,119,03512%Lincoln7,8145,58640%49,81749,3481%Mercury–6,903–100%24857,833–100%Volvo–4,319–100%–32,525–100%Ford Motor Co.180,315170,2086%1,250,0511,151,5609%General Motors****214,915199,6028%1,476,5251,277,20316%Buick16,87316,7990%110,47286,83127%Cadillac11,11914,919–26%87,24179,70410%Chevrolet149,005139,8587%1,053,543920,86414%GMC37,91827,76637%225,269178,60026%Hummer–210–100%–3,139–100%Pontiac–20–100%–947–100%Saab–––%–608–100%Saturn–30–100%–6,510–100%General Motors214,915199,6028%1,476,5251,277,20316%Honda (American)†80,502112,437–28%687,944706,346–3%Acura9,40213,017–28%70,08274,134–6%Honda Division71,10099,420–29%617,862632,212–2%Honda (American)80,502112,437–28%687,944706,346–3%Hyundai Group††105,06589,52517%672,966515,37631%Hyundai division59,56154,10610%382,358309,88823%Kia45,50435,41929%290,608205,48841%Hyundai Group105,06589,52517%672,966515,37631%Jaguar Land Rover3,7953,8080%27,49724,62312%Jaguar9841,516–35%7,3947,3670%Land Rover2,8112,29223%20,10317,25617%Jaguar Land Rover3,7953,8080%27,49724,62312%Maserati19915628%1,2961,06821%Maserati19915628%1,2961,06821%Mazda20,78320,7320%143,162136,4515%Mazda20,78320,7320%143,162136,4515%Mitsubishi7,9725,64841%52,08732,13862%Mitsubishi7,9725,64841%52,08732,13862%Nissan†††84,60182,3373%589,574522,66913%Infiniti7,4109,764–24%54,67857,064–4%Nissan Division77,19172,5736%534,896465,60515%Nissan84,60182,3373%589,574522,66913%Porsche2,7682,7032%18,31013,68734%Porsche2,7682,7032%18,31013,68734%Saab Cars North America‡384471–19%3,8551,209219%Saab Cars North America‡384471–19%3,8551,209219%Subaru21,73023,983–9%153,779149,9433%Subaru21,73023,983–9%153,779149,9433%Suzuki2,4471,95225%15,84913,50117%Suzuki2,4471,95225%15,84913,50117%Toyota‡‡130,802169,224–23%943,5901,015,766–7%Lexus14,53918,595–22%102,549126,025–19%Scion3,4994,653–25%30,12025,66017%Toyota division112,764145,976–23%810,921864,081–6%Toyota/Scion116,263150,629–23%841,041889,741–6%Toyota130,802169,224–23%943,5901,015,766–7%Volkswagen‡‡‡38,35431,75321%249,231206,89321%Audi9,1467,81717%65,05556,25716%Bentley14256154%98574432%VW division29,06623,88022%183,191149,89222%Volkswagen38,35431,75321%249,231206,89321%Volvo Cars North America‡‡‡‡5,595––%41,898––%Volvo Cars North America5,595––%41,898––%Other (estimate)2442411%1,7081,6861%TOTAL1,059,7301,050,1401%7,392,9036,664,89211%


Edward Niedermeyer
Edward Niedermeyer

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  • Alluster Alluster on Aug 02, 2011

    The Camry is back on top. Ford sold more F-150's in July than Toyota sold Tundra's all year. Lacrosse + Regal outsold COMBINED sales of ES, IS, GS, LS, HS, CT, SC, LFA, GX and LX! Acadia outsold every 3 row crossover there is except the Traverse which outsold the Acadia by 4000 Units! Escape sold more units than Accord, Corolla, Civic, Fusion, Malibu, Altima, Focus and Sonata Compact Segment Cruze: 24,648 Corrolla: 17,577 Jetta/golf: 15,357 Elantra: 15,181 focus: 14,889 Civic: 14,006

    • See 8 previous
    • Mike978 Mike978 on Aug 03, 2011

      @mike978 Nullo - I agree the Lambda numbers were interesting. I recall that this project back in 2007 was over budget. Obviously though it paid for them to do it right since they have left the cars pretty much alone for 5 years (so no redevelopment cost) and they continue to sell well and have good transaction prices.

  • Obbop Obbop on Aug 02, 2011

    The human horde in my part of town are more apt to steal a vehicle than buy one. But the shantys are cheap and property taxes low.

  • Kwik_Shift_Pro4X I will drive my Frontier into the ground, but for a daily, I'd go with a perfectly fine Versa SR or Mazda3.
  • Zerofoo The green arguments for EVs here are interesting...lithium, cobalt and nickel mines are some of the most polluting things on this planet - even more so when they are operated in 3rd world countries.
  • JMII Let me know when this a real vehicle, with 3 pedals... and comes in yellow like my '89 Prelude Si. Given Honda's track record over the last two decades I am not getting my hopes up.
  • JMII I did them on my C7 because somehow GM managed to build LED markers that fail after only 6 years. These are brighter then OEM despite the smoke tint look.I got them here: https://www.corvettepartsandaccessories.com/products/c7-corvette-oracle-concept-sidemarker-set?variant=1401801736202
  • 28-Cars-Later Why RHO? Were Gamma and Epsilon already taken?
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