Chart Of The Day: Midsized Sedans In July And Year-To-Date
Like yesterday’s Compact chart, today’s look at the midsized (D) segment shows either profound changes afoot or a lingering tsunami hangover, depending on how you look at it. Accord, Prius and Camry were the biggest year-over-year losers last month, although the Malibu also lost a small amount of volume as well. Nissan, which has clearly weathered the tsunami aftermath better than its competition, took advantage and added to the Altima’s volume. But once again, the changes look less profound when you look at YTD numbers, with Camry remaining on top by a healthy margin, Altima and Fusion close behind, and Honda falling just out of the top three. Meanwhile Chrysler’s midsizers just barely beat the Prius… in combined volume. Yikes! [NB: Optima’s July 2010 volume (which is invisible in the codger-friendly chart above) was 1,857]
More by Edward Niedermeyer
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Haha, Kia. "1" (I know)
Honda is in terrible trouble. For years, Accord and Camry did battle at the top of this chart. Enthusiasts even adopted one of those TooCuteComboNames .... Camcord, to describe the perennial Homecoming King and Queen. Now, the relationship is over and Accord is trying to figure out "was it me, or was it them"? Who is that vaguely french Altima chick, and what is she doing up there with Camry? A few years ago I was full of praise for Honda's laser focused product discipline. I described Honda as the company which took careful rifle shots at sizable markets and got it done. Somehow, Honda lost the plot and introduced product after product which missed the mark.
The Accord is such a boring car, I hope it's dismal sales are coming from the right reasons. I never understood Honda, reliability is nice to have but if this is the only thing you have to offer me, sorry, not for me. I never liked any Honda as a driver or passenger, the Pilot look and feel like a military vehicle, the Accord feels cheap and dated, try to drive the the 2009 with cloth seats for more than 1 hour, the seat back will kill you. And the Civic is also over rated, the stupid dash and the terrible rear suspension, and what's with that small 1.8? http://news.consumerreports.org/cars/2011/08/honda-redesigns-is-the-automaker-resting-on-its-laurels.html
How many of these cars have grown into full size territory recently? I'm curious if they should all be on the same list anymore.