A Tale Of Two (Three, More) Camrys

Bertel Schmitt
by Bertel Schmitt

Apparently, this is Camry week. TTAC has already thrown two of its most feared and revered auto testers, Michael “Hard Plastic Killer” Karesh and Alex “Yellow Fever” Dykes, into the battle – with similar, yet finely nuanced results. Yours truly has arrived in Tokyo, where he cools his heels (as much as a thermostat set to electricity-saving 82F allows,) until the JDM Camry is unveiled on Sept. 5 to by then totally Camry-numb members of the media.

Alas, your correspondent of the car wars has left China too early, because the global Camry conflict has shifted to the Middle Kingdom, which finds itself in search of the core Camry character.

Our MrWhopee (which I hope is a riff on “making whoopee” and not on the same-named cushion) opined that the reviewed Camry is “sold in U.S. only, the rest of the world (well, at least Asians) got different look Camry.” After the admonition to use “Asians” a bit more sparingly (they are – sometimes fiercely – proud of their differences, and despite alluring alliterations, one rarely sees Camrys created for Caucasians) – it seems that Whopee is right! At least in a large part of “Asia” called China.

Chinacartimes reports that “it seems that the Chinese Camry and the US Camry will have some minor differences when they both make it to dealerships.” Says CCT:

“The Chinese one seems to have minor changes around the front fog lights that has turned them from diagonal into sweet little round buttons, on the inside the two Camry’s look quite similar, but look closely at the central area and you will see that the GPS buttons are different and the Chinese version doesn’t have any drinks holders. The Communists stole our drinks holders!”

(The writer – I can attest to that – loves his drinks, so I will not editorially touch his “drinks holders.”) Now are these the only items that are different? TTAC’s image analysts have provided side-by-side views of official Toyota Camry (U.S. spec) and utterly unofficial Toyota Camry (Chinese spec) imagery, and in the wise words of Fox News: We report, you deride.

But whoa, that’s not the only difference! If Chinacartimes is correctly informed, “ Two Camry’s will also be sold side by side in the Chinese market, the older Camry will become known as the Camry Classical.” That would not be unusual. In this part of “Asia,” people are prudent, and they just hate to throw away perfectly serviceable stuff, such as previous gen platforms.

In ten days, we’ll know what Camry-incaration will be sold in that other part of “Asia,” called Japan. There, they absolutely despise anything that is “boro-boro” (tired, worn out, old) and they always go for the latest “hayari” (craze, fad, fashion).

I never thought I’d have to look whether buttons are round or on the egg side of things, but I guess this is how it – shapes up.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • MrWhopee MrWhopee on Aug 26, 2011

    Speaking of Camrys, TTAC just posted a picture of a version of Camry (From Ukraine) that I would predict is what our future Camry (and the Aurion) will look like.

  • Eldard Eldard on Aug 26, 2011

    Looks like they didn't even bother trying on the US Camry.

  • Michael S6 Very confusing if the move is permanent or temporary.
  • Jrhurren Worked in Detroit 18 years, live 20 minutes away. Ren Cen is a gem, but a very terrible design inside. I’m surprised GM stuck it out as long as they did there.
  • Carson D I thought that this was going to be a comparison of BFGoodrich's different truck tires.
  • Tassos Jong-iL North Korea is saving pokemon cards and amibos to buy GM in 10 years, we hope.
  • Formula m Same as Ford, withholding billions in development because they want to rearrange the furniture.
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