Toyota Makes Walking Safer

Bertel Schmitt
by Bertel Schmitt

Say what you want about the nannyfication of cars, about gadgets that disturb the intimate relationship between man and machine. But a lot of the drastic decline of fatalities on the road goes on account of cars made safer with little electronics brains. Now, the brains think of people not even in the car.

In some countries, such as Germany and Japan, being in a car is already safer than not being in a car, at least statistically. In both countries, more non-motorists die in the streets than vehicle occupants. In the U.S.A., people dying in the car still outnumber dead pedestrians and bicyclists 5:1. If you really want to live dangerously, drive – or walk – in China. The Middle Kingdom is not only the world’s largest car market, it also tops the charts in traffic deaths.

Making the car safer not just for people in the car, but also for people who don’t drive, is the big challenge facing automakers (apart from plain survival of the car company.)

Today at the Higashi Fuji Technical Center in Susono, Shizuoka Prefecture, Toyota demonstrated to journalists what they can do to reduce the car-nage. Driving at 40 kilometers an hour (25 mph) a car outfitted with sensors and electronics automatically recognized a pedestrian ahead. The driver would have (in this case intentionally) run over the person. The car stopped and the crash test dummy lived to fight traffic deaths another day.

The other day, Automotive News [sub] reported about a similar system by Volvo that helps avoid accidents at speeds up to 19 mph.

In Susono, Toyota showed a whole array of pre-collision and collision avoidance systems, some of them still in development, some ready to hit the road.

Rear-End Collision and Pedestrian Accident Countermeasures: This system uses millimeter-wave radar and stereo cameras to detect pedestrians and vehicles in front. The system “is designed to avoid collisions should the driver not apply the brakes.”

Lane Departure Prevention: This system looks for roadside obstacles and approaching vehicles, it evaluate collision risks, and change the direction of the vehicle when needed.

Adaptive Driving Beam: This high beam does not just switch from high to low when it detects the taillights of vehicles ahead or the headlights of oncoming vehicles. It partially shields portions of the high-beam from striking vehicles ahead, while leaving the rest illuminated.

Pop-up Hood: Think of it as an airbag for pedestrians. In an accident, it helps reduce pedestrian head injury by automatically raising the rear of the hood to increase the space underneath. The head won’t smash through the hood on the motor block, the hood cushions the blow.

Emergency-response Technology: With all the safety gadgets, some day it will be down to one eventuality: The driver has a heart attack, everybody dies. Unless there is a new computer on board. The system detects sudden cardiovascular irregularity and brings the car to a stop. Just don’t look at hot babes with that system and lose a few heartbeats.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Carlisimo Carlisimo on Jul 21, 2011

    I wish all the other cars on the road had those adaptive driving lights.

  • R H R H on Jul 22, 2011

    I can see this NOT being useful in some countries/situations. I fear night time driving in my wifes country as it's common to leave items in rural locations in the road so when people stop they can be car jacked. Sometimes there's no shoulder. If this becomes common, how would that situation be handled? How is this handled in a stick car?

  • MaintenanceCosts It's not a Benz or a Jag / it's a 5-0 with a rag /And I don't wanna brag / but I could never be stag
  • 3-On-The-Tree Son has a 2016 Mustang GT 5.0 and I have a 2009 C6 Corvette LS3 6spd. And on paper they are pretty close.
  • 3-On-The-Tree Same as the Land Cruiser, emissions. I have a 1985 FJ60 Land Cruiser and it’s a beast off-roading.
  • CanadaCraig I would like for this anniversary special to be a bare-bones Plain-Jane model offered in Dynasty Green and Vintage Burgundy.
  • ToolGuy Ford is good at drifting all right... 😉
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