The Robot And The Recall

Bertel Schmitt
by Bertel Schmitt

Usually, we don’t report on recalls. If we would, we would be reporting on recalls all day. Sometimes, we make an exception, if the matter has wider ranging implications. This is one of those times.

The recall: BMW recalls “approximately 50” BMW X3. They have electric power steering. There is nothing wrong with the power steering. But there is everything wrong with the computer that runs the power steering. The steering has a position sensor, and the sensor’s calibration data pertaining to temperature balancing was mistakenly overwritten.” At some point, the computer finds out that something is wrong, and shuts off the electric power steering (EPS).

The wider ranging implications: DARPA challenges colleges to build autonomous vehicles. Google already has “look, ma, no hands” cars drive autonomously through the city, now they want some that read your mind. Cars drove autonomously from Italy to China. Nevada paves the legislative roads for driverless vehicles. What do they all have in common?

Electric power steering. Along with all kinds of other computer gadgetry than can go wrong. This is definitely a topic worthy of LaHood’s attention. The entire concept is only as robust as the “weakest-link” in the car’s trinity of mechanical/electrical-electronic/software systems. It relies on the 1st tier supplier’s ability to manage “pharma-level” quality from it’s sub-tiers, or to conduct “NASA-level” fault detection prior to delivery to the OEM (which BMW’s German-Swiss steering supplier clearly failed to do).

Long-proven complex systems and new simple things fail because somebody screwed-up or cut-corners, or both. Car companies and their supply base have proven time and again, for the last 100 years, that they are not able to achieve the pharma-NASA level, maybe because it does not really exist. Even if it does, it did not spare NASA from the occasional screw-up.

If the pinnacle of product development and manufacturing goodness promised by the nexus of premium-price German technical excellence (BMW) and Swiss quality (ThyssenKrupp Presta Steering) can’t protect itself from the stupidity of overwriting a block of essential data, imagine the mayhem when all the “lesser” (or greener) technology companies try to climb aboard the autonomous bandwagon. If the EPS is shut off, the human behind the wheel will have to work a bit harder, but he or she will still be able to steer.

Without a human behind the wheel … I know, the car will receive a recall notice drive, and dive autonomously to the dealer to have itself fixed.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • RHD The analyses above are on the nose.It's a hell of a good car, but the mileage is reaching the point where things that should have worn out a long time ago, and didn't, will, such as the alternator, starter, exhaust system, PS pump, and so on. The interiors tend to be the first thing to show wear, other than the tires, of course. The price is too high for a car that probably has less than a hundred thousand miles left in it without major repairs. A complete inspection is warranted, of course, and then a lower offer based on what it needs. Ten grand for any 18-year-old car is a pretty good chunk of change. It would be a very enjoyable, ride, though.
  • Fred I would get the Acura RDX, to replace my Honda HR-V. Both it and the CRV seats are uncomfortable on longer trips.
  • RHD Now that the negative Nellies have chimed in...A reasonably priced electric car would be a huge hit. There has to be an easy way to plug it in at home, in addition to the obvious relatively trickle charge via an extension cord. Price it under 30K, preferably under 25K, with a 200 mile range and you have a hit on your hands. This would be perfect for a teenager going to high school or a medium-range commuter. Imagine something like a Kia Soul, Ford Ranger, Honda CR-V, Chevy Malibu or even a Civic that costs a small fraction to fuel up compared to gasoline. Imagine not having to pay your wife's Chevron card bill every month (then try to get her off of Starbuck's and mani-pedi habits). One car is not the solution to every case imaginable. But would it be a market success? Abso-friggin-lutely. And TTAC missed today's announcement of the new Mini Aceman, which, unfortunately, will be sold only in China. It's an EV, so it's relevant to this particular article/question.
  • Ajla It would. Although if future EVs prove relatively indifferent to prior owner habits that makes me more likely to go used.
  • 28-Cars-Later One of the biggest reasons not to purchase an EV that I hear is...that&nbsp;they just all around suck for almost every use case imaginable.
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