The Hatch Is Back In America

Edward Niedermeyer
by Edward Niedermeyer

The US car market contracted by 23 percent between the 2006 and 2010 model-years according to WardsAuto data [via the Detroit News], but over the same period the total number of hatchbacks sold per year has increased some 63%, from 291,853 to 475,048. That’s right hatchback fans, after decades of underachievement in the US market, your favorite bodystyle is back in a big way.

Hyundai expects a 40% hatchback take rate on its Accent, Ford is currently selling about 50% of its Fiesta subcompacts and 41% of its Focus compact cars in hatchback form, and the DetN notes

Ford initially expected about 40 percent of Fiesta buyers would choose the five-door, but it has been trending as high as 60 percent and could end the year that way, [Robert Parker, Ford’s group marketing manager] said. The unexpectedly high demand for the Fiesta hatch, he said, led Ford to adjust its sales projections for the Focus. The expectation now is a 50-50 split between the two body styles.

AutoPacific analyst and all-around sharp cookie Dave Sullivan notes that this data calls GM’s decision not to offer a Cruze hatchback in America into question, estimating that Cruze sales could be as much as 30% higher if the five-door bodystyle were offered. And he points out that, in reality, Americans are driving far more hatchbacks than they realize… they just happen to call them “crossovers.” So the trend here isn’t so much about styling or packaging… but size. First Americans downsized from SUVs to CUVs, and now we’re starting to see sales of cars with CUV-like hatchback bodystyles sell better and better. No wonder we’re starting to see more companies plan Mazda5-style compact MPVs for future model-years, as these offer even more CUV-style practicality with compact-hatch-style efficiency.

Edward Niedermeyer
Edward Niedermeyer

More by Edward Niedermeyer

Comments
Join the conversation
2 of 100 comments
  • Pch101 Pch101 on Jul 13, 2011

    475,000 units. An 11 million SAAR. That amounts to a whopping 4.3% of the market. Something for small car designers to note, but otherwise, not exactly a revolutionary change in tastes.

  • MarcKyle64 MarcKyle64 on Jul 13, 2011

    I love the utility of my 3 door 2010 Accent hatchback. I don't need the extra doors and the amount of space available for storage with the seats down is fantastic. I bought exactly the amount of car that I needed: an economical car (I average 28 mpg in mostly city usage with the A/C constantly on) that could hold my wife's wheelchair. I'd had previous cars with trunks big enough to hold her chair, but there was no room left after that was loaded, so I often ended up with the inconvenience of putting the groceries in the back seat. Now I just put her chair in first and then pile the groceries around and on top of it.

  • EBFlex China can F right off.
  • MrIcky And tbh, this is why I don't mind a little subsidization of our battery industry. If the American or at least free trade companies don't get some sort of good start, they'll never be able to float long enough to become competitive.
  • SCE to AUX Does the WTO have any teeth? Seems like countries just flail it at each other like a soft rubber stick for internal political purposes.
  • Peter You know we’ve entered the age of self driving vehicles When KIAs go from being stolen to rolling away by themselves.
  • Analoggrotto TTAC is full of drug addicts with short memories. Just beside this article is another very beautiful article about how the EV9 was internationally voted by a renowned board of automotive experts who are no doubt highly educated, wealthy and affluent; the best vehicle in entire world. That's planet earth for you numbskulls. Let me repeat: the best vehicle in the world is the Kia EV9. Voted, and sealed, and if you try to deny it Fanny Willis is ready to prosecute you; but she will send her boyfriend instead because she is busy.
Next