Nissan Bringing Back Datsun?
The Nikkei [sub] says that Nissan is bringing back the Datsun brand as the badge for its low-cost offerings in emerging markets. The Nikkei is talking about cars “with a price tag of around 5,000 dollars.” The Nikkei makes this announcement without quoting sources.
We are unable to get any comments on that story. Not because The Nikkei put it on the wire at 5:34 pm in the evening – at that time, most people still work in a Japanese company.
However, this is the first day of July, and from July through September, automakers in Japan will not work on Thursdays and Fridays, but over the weekend instead. We’ll see whether we can get a comment.
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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