June Sales: Steady As She Goes

2011 started promisingly enough, with sales soaring above a 13m unit SAAR for the first four months of the year. Halfway through the year, however, what looked like a solid recovery is proving to be less than entirely reliable, as SAAR looks to drop below 12m units for the second month in a row. While the macroeconomists fight over whether this mid-year stumble is a sign of fundamental weakness or minor hiccup in a strong market “backstopped” by a seemingly endless “pent up demand,” it’s time for us to look at the sales numbers from each firm. Check back regularly as we update our developing table of sales, and be sure to watch for more mid-year sales analysis as we get a handle on who is best positioned to take advantage of the market, whether 2011 proves to be an up, down, or sideways year.

AutomakerJune 2011June 2010Pct. chng.6 month

20116 month

2010Pct. chng.BMW Group*26,90823,37515%143,784121,84018%BMW division21,63719,18213%113,705100,63213%Mini5,2284,14926%29,81620,95342%Rolls-Royce4344–2%2632553%BMW Group26,90823,37515%143,784121,84018%Chrysler Group LLC120,39492,48230%639,932527,21921%Chrysler Division16,52917,893–8%96,068108,126–11%Dodge43,40136,99617%229,898200,46715%Dodge/Ram65,94853,85822%349,996292,32220%Fiat1,803––%4,944––%Jeep36,11420,73174%188,924126,77149%Ram22,54716,86234%120,09891,85531%Chrysler Group LLC120,39492,48230%639,932527,21921%Daimler AG**23,03719,58018%120,745110,3559%Maybach45–20%2833–15%Mercedes-Benz22,56318,99819%118,021106,97310%Smart USA470577–19%2,6963,349–20%Daimler AG23,03719,58018%120,745110,3559%Ford Motor Co.***193,415175,69010%1,069,736981,3529%Ford division186,054155,12720%1,027,485858,45420%Ford/Lincoln/Mercury193,415170,69513%1,069,736953,14612%Lincoln7,3616,31817%42,00343,762–4%Mercury–9,250–100%24850,930–100%Volvo–4,995–100%–28,206–100%Ford Motor Co.193,415175,69010%1,069,736981,3529%General Motors****215,335194,71611%1,261,6101,077,60117%Buick14,86813,13313%93,59970,03234%Cadillac10,86011,788–8%76,12264,78518%Chevrolet156,838141,02511%904,538781,00616%GMC32,76928,21816%187,351150,83424%Hummer–303–100%–2,929–100%Pontiac–112–100%–927–100%Saab–––%–608–100%Saturn–137–100%–6,480–100%General Motors215,335194,71611%1,261,6101,077,60117%Honda (American)†83,892106,627–21%607,442593,9092%Acura8,70810,839–20%60,68061,117–1%Honda Division75,18495,788–22%546,762532,7923%Honda (American)83,892106,627–21%607,442593,9092%Hyundai Group††104,25383,11125%567,901425,85133%Hyundai division59,20951,20516%322,797255,78226%Kia45,04431,90641%245,104170,06944%Hyundai Group104,25383,11125%567,901425,85133%Jaguar Land Rover4,5414,4083%23,70220,81514%Jaguar1,3891,618–14%6,4105,85110%Land Rover3,1522,79013%17,29214,96416%Jaguar Land Rover4,5414,4083%23,70220,81514%Maserati1891805%1,09791220%Maserati1891805%1,09791220%Mazda19,30718,2386%122,379115,7196%Mazda19,30718,2386%122,379115,7196%Mitsubishi8,2994,19898%44,11526,49067%Mitsubishi8,2994,19898%44,11526,49067%Nissan†††71,94064,57011%504,973440,33215%Infiniti6,2818,304–24%47,26847,3000%Nissan Division65,65956,26617%457,705393,03217%Nissan71,94064,57011%504,973440,33215%Porsche2,5462,14119%15,54210,98342%Porsche2,5462,14119%15,54210,98342%Saab Cars North America‡32321650%3,471738370%Saab Cars North America32321650%3,471738370%Subaru19,79421,601–8%132,049125,9605%Subaru19,79421,601–8%132,049125,9605%Suzuki2,2782,03512%13,40211,54916%Suzuki2,2782,03512%13,40211,54916%Toyota‡‡110,937140,604–21%812,788846,542–4%Lexus10,77317,332–38%88,010107,430–18%Scion3,4563,745–8%26,62121,00727%Toyota division96,708119,527–19%698,157718,105–3%Toyota/Scion100,164123,272–19%724,778739,112–2%Toyota‡‡110,937140,604–21%812,788846,542–4%Volkswagen‡‡‡38,67329,76830%210,877175,14020%Audi10,0518,60117%55,90948,44015%Bentley17811653%84368823%VW division28,44421,05135%154,125126,01222%Volkswagen38,67329,76830%210,877175,14020%Volvo Cars North America‡‡‡‡7,100––%36,304––%Volvo Cars North America7,100––%36,304––%Other (estimate)2442411%1,4641,4451%TOTAL1,053,405983,7817%6,333,3135,614,75213%