Au Revoir Vel Satis: Renault Promises To Make "Conservative" Luxury Cars

Edward Niedermeyer
by Edward Niedermeyer

Having penned my own paean to the late, not-so-widely-lamented Renault Vel Satis after seeing its anodyne Korean replacement, I was somewhat heartened to find that I’m not the only auto writer with something of a weird crush on the strangest luxury car of our day. In the August issue of Evo Magazine, Richard Porter of Sniff Petrol dedicated an entire column [excerpted at vel-satis.org] to his inexplicable love for a car that he admits was

a hopeless old crock [from a time] when Renault’s quality control department couldn’t organise a tasting in a winery.

But, argues Porter, the Vel Satis has a unique appeal in the sense that it was

so self-consciously distanced from its dour German rivals that it was practically falling into La Rochelle Harbour

Whether Porter is genuine in is love for the Vel Satis or simply trolling famously elitist, performance-oriented readership is a question I’ll leave to the Best and Brightest. What is clear is that Porter’s weird love will not be recreated, as Auto Motor und Sport reports that Renault has learned its lesson and will be making “conservative” luxury cars in the future.

Renault’s design boss Laurens van den Acker tells the German buff book that Renault has learned the lesson of adventurous design, and that it will apply lessons learned from experience with the Vel Satis and its equally cool-yet-unsuccessful sibling, the Avantime van-coupe as it goes about building the luxury cars the French government asked for. Leaving aside the issue of French government pressure, van den Acker tells AM und S

Our chief executive Carlos Ghosn has finally empowered us to once again develop a role in our global strategy for a large luxury car. We’re definitely not giving up on this segment. Our [previous] strategy of taking on the strong German competition with three unusual concepts was bold and a sign of out trust in our brand. But the luxury market is very conservative and prefers 100% quality over major innovation. Our vehicles were very innovative but our quality wasn’t the best at the time.

My earlier ode to the Vel Satis was inspired by the bland lines of Renault’s current “flagship,” the Lattitude (a rebadged Samsung or a stretched Laguna, depending on how you look at it), and again it seems Renault is at risk of whip–sawing back to the extreme of conservative design after the Vel Satis and Avantime. After all, van den Acker’s two biggest claims to fame are the overly-adventurous Mazda Nagare concept, and the hyper-conservative first-gen Ford Escape. If he’s going to get the new Renault flagship right, he’s going to have to prove he can combine mass-appeal and trademark French funkiness into a single, coherent design. Otherwise, Renault’s government-encouraged return to the luxury space will yield little more than a few government contracts.


Edward Niedermeyer
Edward Niedermeyer

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  • Sector 5 Sector 5 on Jul 18, 2011

    -Peugeot has suffered the same problem- Well yeah cause they often share same parts... Sacre bleu those Renault automatic transmissions.. the 25's was ultra fragile, the Safrane's was little better until replaced by the Aisin. Renault's launch into the exec market in the mid-70's with the 20/30 set the way and didn't get it right. Initially the 20 was offered with an underpowered 1647 fuel injection straight from the 16 TX. The 30 was the same body with a 6 cylinder and cost significantly more i.e. over-priced for what it was. Wealthy Parisians prefer Allemande.

  • TonyJZX TonyJZX on Jul 19, 2011

    the vel satis is an influential car it's ground zero or 'patient zero' for the nissan/renault malaise that goes all the way thru the range it is unfortunately quite ugly but i can see how it may have a fan following you can almost even seen influences with the 350z, g35/37 and even the skyline gtr

  • EBFlex China can F right off.
  • MrIcky And tbh, this is why I don't mind a little subsidization of our battery industry. If the American or at least free trade companies don't get some sort of good start, they'll never be able to float long enough to become competitive.
  • SCE to AUX Does the WTO have any teeth? Seems like countries just flail it at each other like a soft rubber stick for internal political purposes.
  • Peter You know we’ve entered the age of self driving vehicles When KIAs go from being stolen to rolling away by themselves.
  • Analoggrotto TTAC is full of drug addicts with short memories. Just beside this article is another very beautiful article about how the EV9 was internationally voted by a renowned board of automotive experts who are no doubt highly educated, wealthy and affluent; the best vehicle in entire world. That's planet earth for you numbskulls. Let me repeat: the best vehicle in the world is the Kia EV9. Voted, and sealed, and if you try to deny it Fanny Willis is ready to prosecute you; but she will send her boyfriend instead because she is busy.
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