What's Wrong With This Picture: MINI, Minimized Edition

by Edward Niedermeyer

Published: June 21st, 2011

With recent models like the Countryman, MINIs have become larger than ever. So it was inevitable that the next model in the brand’s lineup would try to reconnect with the value of small. When I f irst saw the concept of this MINI Coupe, my thought was “just what the market was asking for… a MINI with less space,” but in the context of a MINI Countryman that hulks over its brand-mates (not to mention a coupe-ified version of same), this fresh, saucy little coupe makes a certain amount of sense (if only in the “endearingly pointless/pointlessly endearing” sense, as it’s actually 44 lbs heavier than an equivalent Hatchback). Of course, it will make even more sense as a drop-top roadster, but that’s another subtle-yet-profitable variation of the basic MINI formula for another day… (watch a MINI Coupe prototype go ’round the ‘ring here)

what s wrong with this picture mini minimized edition

#Branding #Coupe #Design #MINI #NewCars

Edward Niedermeyer

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Robert Schwartz on Jun 21, 2011

The original Mini was intended to be just that: "... the Mini came about because of a fuel shortage caused by the 1956 Suez Crisis. Petrol was once again rationed in the UK, sales of large cars slumped, the market for German Bubble cars boomed. Leonard Lord, the somewhat autocratic head of BMC, reportedly detested these cars so much that he vowed to rid the streets of them and design a 'proper miniature car'. He laid down some basic design requirements: the car should be contained within a box that measured 10 × 4 × 4 ft (3 × 1.2 × 1.2 m); and the passenger accommodation should occupy 6 ft (1.8 m) of the 10 ft (3 m) length." The dimensions of the original Mini: Wheelbase 2.04 m (80.3 in) Length 3.05 m (120.1 in) Width 1.40 m (55.1 in) Height 1.35 m (53.1 in) Kerb Weight 617(1,360 lbs.) The dimensions of the of the BMW Mini: "The new MINI is much larger than the original Mini. It is around 58 centimetres (23 in) longer, 50 centimetres (20 in) wider, 7 centimetres (2.8 in) higher, and weighs around 1,144 kg (2,522 lb) rather than 650 kg (1,433 lb). It is now classified as compact car rather than city car." http://en.wikipedia.org/wiki/Mini

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Sector 5 on Jun 21, 2011

I hope this mini MINI ain't shades of 2012 Civic with seriously restricted headroom.

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