What Happened To The War On Distraction?
NHTSA Administrator David Strickland warned automakers last week that he had no interest in making it easier to use systems like Twitter and Facebook, indicating that integration of these systems could face future regulation. But while Strickland was playing Bad Cop, his boss (and the traditional bad cop in these routines) Ray LaHood was busy playing Good Cop, telling the AP [via The WaPo] that
We are data-based. Our credibility comes from having good data. If we have good data, then we can make a case. Is messing with your GPS a cognitive distraction? Is changing the channel on the radio a cognitive distraction? We’re looking at that now.
You can see the entire war plan for the DOT’s assault on distraction in PDF here, but don’t rush. You have plenty of time. Voluntary guidelines (yes, voluntary) for visual-manual interfaces won’t come out until Q3 of this year, portable devices in Q3 2013 and voice-activated systems in Q1 2014. Meanwhile, the government won’t even have the data on which to regulate hands-free systems until Q1 2012. So, even though most research shows little change in distraction between a hands-free and handheld device, the industry should be able to sell a grip of hands-free and voice-activated systems before the government is even sure of how distracting they are.
More by Edward Niedermeyer