Recession? What Recession? BMW On All-Time High

Bertel Schmitt
by Bertel Schmitt

Audi isn’t the only German premium brand to report stellar numbers in May. The Bavarian competition, 89km down south from Audi’s Ingolstadt, didn’t sit on their thumbs either. The BMW Group increased its May sales by 22.1 percent to 147,563 BMW, MINI and Rolls Royce brand vehicles. That’s an all-time sales high for the month of May. Year-to-date, the number stands at 667,511 units for a growth of 20.7 percent, BMW says in an emailed statement. What they don’t say is even more outstanding …

Where did they sell all those cars? Mainly in Germany (29,372 units, +27.7%), in the U.S. (26,452 units, +19.7%), and of course in China (21,150 units, +51.1%). As far as premium cars are concerned, the China boom rages on.

Solid double-digit growth was also reported from the BRIKT markets: Brazil (+57.3%), Russia (58.3%), India (+160.9%), Korea (+49.1%) and Turkey (130.2%).

BMW outdistances Audi both in May and on a YTD level.

As far as individual brands go, the table says it all. Except for one brand that needed a bit of work.

With inherited British understatement, BMW does not quote any sales numbers for Rolls Royce. “Rolls-Royce Motor Cars saw sustained sales growth in all markets during the period” is all the press release yields.

Are they hiding anything? Yes, a surprising success. After some spreadsheet work and a little back and forth with BMW headquarters, we now can also add the official numbers for Rolls Royce: 88.8 percent growth year-to-date, a phenomenal number. Luxury is alive and well.

BMW Group May 2011 Results

May ’11May ’10GrowthYTD ’11YTD ’10GrowthBMW Group Automobiles147,563120,85422.1%667,511553,03320.7%BMW121,168101,82219.0%555,429465,96419.2%MINI26,10418,84838.5%110,80286,09328.7%Rolls Royce29122032.3%1,28067888.8%BMW Motorrad12,56812,1433.5%48,74945,4327.3%Husqvarna Motorcycles5371,326-59.5%3,0803,607-14.6%

Black: Published data. Grey: Calculated data. Blue: Calculated data corrected by BMW

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Foo Eh. Net present value is in the red, once you add in rapidly rising insurance, late by months basic repairs-and-no availability, battery replacement, future hazmat recycling fees, and even faster depreciation. Wait until litigants win for "too heavy" in accidents... The math is brutal but if you value virtue signalling, some will pay anything.
  • Lynchenstein @EBFlex - All ICEs are zero-emission until you start them up. Except my mom's old 95 Accord, that used to emit oil onto the ground quite a lot.
  • Charles The UAW makes me the opposite of patriotic
  • El scotto Wranglers are like good work boots, you can't make them any better. Rugged four wheel drive vehicles which ironically make great urban vehicles. Wagoneers were like handbags desired by affluent women. They've gone out of vogue. I can a Belgian company selling Jeep and Ram Trucks to a Chinese company.
  • El scotto So now would be a good time to buy an EV as a commuter car?
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