Nissan's Electric Racer: Where Is The Race?

Bertel Schmitt
by Bertel Schmitt

“And it goes like [human excrement],” said a freshly minted Nissan spokesperson who requested anonymity on account of him having been on the job for only two weeks. The “it” was Nissan’s latest racecar. It needed a special announcement, because it entered the hall with utmost stealth. None of the usual straight pipe roar. The Nissan Nismo racer is silent power.

The unheard-of racecar’s full name is “Nissan Leaf Nismo RC”. It is based on a Leaf. Currently, only four of the car exist.

“Even you can drive it,” said the Japanese project director who shall remain nameless, to a female executive of the Renault-Nissan Alliance. “Because it has no transmission, hahaha!”

Then she hit him.

It is a racer in search of a race. As much as I tried to needle the project director (who was rubbing his arm) about an EV race series, he kept grinning and said he had never heard of a race. Come on, Tesla against the Leaf Nismo, wouldn’t that be a hoot?

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • SVX pearlie SVX pearlie on Jun 27, 2011

    Assuming they do this "race", what sort of race would it be? 24 hours of Le Mans, with 2 hours running and 22 hours charging?

    • See 2 previous
    • Th009 Th009 on Jun 27, 2011

      @Crabspirits, dropping out from the bottom would be problematic as that would require lifting the car quite high in order to do the swap, making tire and driver changes more difficult. Remove/insert from the side (or rear?) is probably more practical.

  • Monomille Monomille on Jun 27, 2011

    That moves right along and without all of the exhaust noise you can sense other inputs like tire scrub, etc. The key to racing is my driving versus your driving in "competitive" cars. Competitive driving is just as much fun whether its karts or nitro dragsters. A formula series for these cars could be just as exciting to do and watch as any other. A shorter format like sprint car racing has always been more exciting for me to watch than 400 to 600 mile races.

  • Theflyersfan The wheel and tire combo is tragic and the "M Stripe" has to go, but overall, this one is a keeper. Provided the mileage isn't 300,000 and the service records don't read like a horror novel, this could be one of the last (almost) unmodified E34s out there that isn't rotting in a barn. I can see this ad being taken down quickly due to someone taking the chance. Recently had some good finds here. Which means Monday, we'll see a 1999 Honda Civic with falling off body mods from Pep Boys, a rusted fart can, Honda Rot with bad paint, 400,000 miles, and a biohazard interior, all for the unrealistic price of $10,000.
  • Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
  • Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
  • Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
  • ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉
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