GM To China: Recall! We Want Our Shares Back!

Bertel Schmitt
by Bertel Schmitt

In December 2009, freshly government owned GM cut a deal with its Chinese joint venture partner SAIC: For the chump change of $84.5 million, GM sold SAIC one percent of their Chinese joint venture. It was not just any one percent. It was THE one percent, the golden share that brought SAIC’s holdings to 51 percent. It allowed SAIC to consolidate the profits of the GM China JV in its books. And now, GM wants the golden one percent back.

“We have an option to buy that 1 percent,”GM CEO Dan Akerson told shareholders yesterday at the automaker’s annual meeting in Detroit. “It’s our intention to exercise that.”

Why and what for is anybody’s guess. For control? The usual Chinese standoff 50:50 split provides not more control than 51:49. Back when, then GM China chief Nick Reilly told the New York Times that “the 51 percent stake would give S.A.I.C. the right to approve the venture’s budget, future plans and senior management. But the venture has a cooperative spirit in which S.A.I.C. has already been able to do so.”

Last we looked, GM didn’t write the law in China. What’s SAIC supposed to do? Cheat on Chinese taxes? Understandably, Akerson’s announcement causes a lot of shaking and scratching of Chinese heads:

“Any possible repurchase by GM needs to meet the condition that SAIC can include Shanghai GM’s revenue into our accounts,” Zhu Xiangjun, a spokeswoman for SAIC, said to Bloomberg. “That’s why we bought the shares in the first place.”

“GM may find it difficult to buy back its stake because it’s not in the interest of SAIC or the Chinese government to sell,” said Zhang Xin, an analyst with Guotai Junan Securities Co. in Beijing. “The Chinese government has been encouraging automakers to be independent and they’re unlikely to approve GM’s repurchase unless GM can offer some attractive terms in exchange.”

And what could those attractive terms be? Bloomberg brings up an interesting point:

“Even as the automaker sells more cars in China than in the U.S., it earns more profit in the U.S., where it delivered 2.22 million vehicles in 2010. GM’s North American operations had profit before interest and taxes of $2.13 billion in the second quarter, while the company’s international operations, including China, earned $646 million, it said Nov. 10. “

The way to make money with a joint venture is usually not by divvying up profits. One charges license fees for cars, sells systems, parts, anything to reduce the foreign profit before it is split with the joint venture partner. What Bloomberg seems to insinuate is that there might be a deal that looks ok on paper, but that will reduce these unequal profits down the line.

That one percent is worth much more than $84.5 million to the Chinese. If Akerson wants it back for whatever unfathomable reason, then it will cost him.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Tstag Tstag on Jun 09, 2011

    China is a tough place to do business. Ask the MG Rover Phoenix 4 who like SAAB kept trying to do deals only to be scuppered by Chinese government interference.

  • Carguy65 Carguy65 on Jun 17, 2011

    Thanks for the article Bertel! This is the most underreported subject of major importance to GM that I know of. GM has lost control of its growth market and can't get it back. Why did GM sell the 1% for such a paltry sum? There is more to this story. I wish I knew. Do the Chinese have rights to all GM technology now? In any joint venture one party is akin to a chicken the other party akin to a pig. One party gives eggs to the venture and thrives the other party sacrifices ham. GM is giving ham.

  • 1995 SC Man it isn't even the weekend yet
  • ToolGuy Is the idle high? How many codes are behind the check engine light? How many millions to address the traction issue? What's the little triangular warning lamp about?
  • Ajla Using an EV for going to landfill or parking at the bad shopping mall or taking a trip to Sex Cauldron. Then the legacy engines get saved for the driving I want to do. 🤔
  • SaulTigh Unless we start building nuclear plants and beefing up the grid, this drive to electrification (and not just cars) will be the destruction of modern society. I hope you love rolling blackouts like the US was some third world failed state. You don't support 8 billion people on this planet without abundant and relatively cheap energy.So no, I don't want an electric car, even if it's cheap.
  • 3-On-The-Tree Lou_BCone of many cars I sold when I got commissioned into the army. 1964 Dodge D100 with slant six and 3 on the tree, 1973 Plymouth Duster with slant six, 1974 dodge dart custom with a 318. 1990 Bronco 5.0 which was our snowboard rig for Wa state and Whistler/Blackcomb BC. Now :my trail rigs are a 1985 Toyota FJ60 Land cruiser and 86 Suzuki Samurai.
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