Ford Rearranges Europe

Bertel Schmitt
by Bertel Schmitt

Ford has big plans for Europe. Within the next three years, 20 new or facelifted cars will be launched in Europe with the blue oval. Before that is done, Ford production all over Europe is being completely rearranged, reports Automobilwoche [sub] today. The basic strategy is called “single sourcing:” Each plant will only make cars based on the same model range.

  • The new Minivan B-Max will move to Craiova, Rumania.
  • The successor of the Kuga moves from Germany’s Saarlouis to Valencia, Spain. Valcencia will also build the successor model of the Transit Connect and the C-Max
  • Ford Cologne will build the Fiesta.
  • Saarlouis will build the Focus.
  • An all-new light commercial vehicle will be built at Ford’s Otosan plant in Kocaeli, Turkey, as well as the next-generation Transit commercial vehicle.
Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Panzerfaust Panzerfaust on Jun 14, 2011

    Hmmm... single sourcing, I think Henry I would approve.

  • Cole Cole on Jun 14, 2011

    Why is there three flags with stars in moons?

    • See 3 previous
    • JJ JJ on Jun 15, 2011

      Because they are 'islamic nations'. Btw, that part below Spain right there, that's Africa.

  • John Horner John Horner on Jun 14, 2011

    This should save a lot of money on tooling and equipment costs.

  • Robbie Robbie on Jun 15, 2011

    You don't need to have an MBA or a Ph.D. to come up with this totally obvious plan...

    • See 1 previous
    • Outback_ute Outback_ute on Jun 16, 2011

      @Accs This is about shuffling the production locations, I don't think there are any new vehicles in play here. Currently some of the vehicles are produced at more than one factory, and some factories produce more than one platform.

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