Audi Imports Ad Idea From Detroit

Edward Niedermeyer
by Edward Niedermeyer

Are Audi’s Mad Men missing Bertel’s services? They must be, as the Detroit Free Press reports that Eminem’s licensing firm has filed a motion in German court seeking to ban this advertisement. Joel Martin, manager of Eight Mile Style, tells the Freep that Audi did not license the Eminem song “Lose Yourself,” adding

It’s stunning. What makes it extraordinary is the similarity to the way Chrysler is using (the song). We saw it and said, “This has got to be a joke.”

At this point Audi’s only statement on the matter comes from its US operations, which simply notes that the A6 Avant will not be marketed here. “This has got to be a joke,” sure seems to sum the situation up…


Edward Niedermeyer
Edward Niedermeyer

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  • GrandCharles GrandCharles on Jun 02, 2011

    These two ads have one big difference: Audi should reply to chrysler our ad is different, we do not try to hide the side profile...and Chrysler could re-issue the audi ad with a more appropriate german soundtrack(think Polka!). Seriously, i like the audi ad, we feel a connection between the car and the guy, someting nice:the blinking at the end *thiz iz our little zecret!*...

  • Hildy Johnson Hildy Johnson on Jun 02, 2011

    It may be Audi's revenge for the front end styling of the new 300, which takes some, ahem, 'cues' from Audi's look. They didn't copy the four rings, though.

  • Truffle_shuffle_steer Truffle_shuffle_steer on Jun 02, 2011

    wow whoever did that music needs to be put in jail... not for copyright infringement for murder! That cover is just absolutely terrible! The guitar tone is tinny, the drums are stupid... sounds like it was done by a middle schooler on his mac laptop! In a sense it's a pretty good illustration that America is still heads and tales ahead of the world in some very unique ways- I think pop music and entertainment are probably the biggest. Say what you want about american movies and music, but everybody else watches more american movies than we watch foreign movies. I've never thought about it before but the whole concept of harnessing some of the global success that exists in the American entertainment industry into our cars... Maybe Chrysler is finally found something that America can to that the rest of the world can't- catchy pop music...

  • Slumba Slumba on Jun 04, 2011

    Rammstein or Sabaton would have been much better... "Primo Victoria" without the vocals would have been superior...

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