Toyota Inaugurates Gas Station

Bertel Schmitt
by Bertel Schmitt

A bevy of industry figures and politicos congregated yesterday in Torrance, CA, to celebrate the grand opening of a new gas station. But it wasn’t just any new gas station …

As a collaborative effort between Toyota, Air Products, Shell, South Coast Air Quality Management District (SCAQMD) and the Department of Energy (DOE), the first hydrogen fueling station in the U.S. that is fed directly from an active industrial hydrogen pipeline was opened.

Don’t drive down yet to fill up your hydrogen car (which you are unlikely to have): The station will provide hydrogen for Toyota fuel cell hybrid demonstration program vehicles as well as other manufacturers’ fuel cell vehicle fleets in the Los Angeles area.

The word “hydrogen” triggers associations of “bomb” in some people. Toyota puts that to rest by placing the hydrogen gas station right next to their U.S. HQ in Torrance. Toyota leases the land “for a nominal fee” to Shell, which owns and operates the station. The gas is supplied by Air Products via a pipeline from its plants in Wilmington and Carson, CA. There is some tax payer’s money involved: “SCAQMD and DOE provided project funding assistance,” says Toyota’s press release.

At the inauguration of the gas station, Chris Hostetter, group vice president of product and strategic planning at Toyota U.S. said: “Toyota plans to bring a fuel cell vehicle to market in 2015, or sooner, and we will not be alone in the marketplace.” Let’s see …

Last year, we had picked up signs of a revival of the hydrogen fuel cell technology. There was a lot of renewed excitement in the industry about the technology, especially on the Asian and European side of the globe. Everybody seemed to be gearing up to make 2015 the year of hydrogen. Daimler sent a fleet of hydrogen-powered cars around the world.

They are still at it. Forgotten by the fickle media, the hydrogen-powered Benzes are making their long way back from China to Europe, live-blogged by an intrepid reporter of Auto, Motor und Sport who just posted issue Judging from the comments, only a few bother to read.

A few months ago, the hydrogen euphoria seemed to suddenly run out of fuel – around the world. Even the Obama administration cut $70 million from hydrogen funding. That’s not what killed the mood, carmakers in Europe, Korea or Japan never harbored great hopes to get a lot out of U.S. coffers. From repeated talks with insiders at major automakers, I am given the impression that there is not big breakthrough with the hurdles that stand in the way of wholesale hydrogenification of the universe. As there are the problems of polar bear-friendly hydrogen production, efficient distribution and escape-proof storage, only to name a few.

A spokesman of a usually straightforward German automaker said: “If we have a breakthrough in any of these areas, we’ll call you.” I’m not sitting by the phone.

At the same time, as hydrogen-disillusion sank in (for the umpteenth time), interest in EVs started to rise, even at the formerly most electricity-insulated companies.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Nikita Nikita on May 11, 2011

    Ive seen this station on 190th St fenced off for a long time, maybe a year, and wondered when it was going to open. Infrastructure is why this wont work in a more widespread way. The dedicated pipelines only run a few miles from Shell refineries, where the Air Products facilities are located. Reforming natural gas is exactly how hydrogen is produced for refinery process feed. The carbon atom in CH4 still has to go somewhere, so this is not carbon-free. Steam reforming equation: 4CH4 + O2 + 2H2O -> 10H2 + 4CO

  • Fincar1 Fincar1 on May 11, 2011

    That's the whole problem with hydrogen...it's so reactive that you can't find loose hydrogen atoms or molecules in nature; they have to be pried off whatever carbon or oxygen or even nitrogen atoms they've already bonded to, and it takes more energy to do that than you get back by burning the stuff.

    • See 1 previous
    • Luke42 Luke42 on May 11, 2011

      @aristurtle Except that diatomic hydrogen is slippery stuff, and it has a way of gradually leaking out of storage tanks large and small... Hopefully someone has found a solution, but I knew some smart people who were working on materials for seals that could contain hydrogen a few years ago and, as far as I know, they never made any progress. I'd love to be wrong about this one.

  • Lorenzo Yes, they can recover from the Ghosn-led corporate types who cheapened vehicles in the worst ways, including quality control. In the early to mid-1990s Nissan had efficient engines, and reliable drivetrains in well-assembled, fairly durable vehicles. They can do it again, but the Japanese government will have to help Nissan extricate itself from the "Alliance". It's too bad Japan didn't have a George Washington to warn about entangling alliances!
  • Slavuta Nissan + profitability = cheap crap
  • ToolGuy Why would they change the grille?
  • Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
  • ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?
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