Rotating Power Rationing Plan Approved In Japan
Something else was announced today at the Toyota results conference, and lost on most in the packed room. A remark by CFO Satoshi Ozawa that the long discussed rotating power rationing plan is now a done deal.
According to the comment, “an agreement was reached within JAMA on rotating production. All the member companies of JAMA will work together to overcome this critical situation.” What apparently spooked JAMA, the Japan Auto Manufacturers Association, into action was the fact that Chubu Electric’s Hamaoka n uclear plant is to be shut down, In addition to 32 of Japan’s 54 nuclear reactors that are already down.
As noted earlier, that plant is in Japan’s auto production heartland, where Toyota. Mitsubishi and Suzuki have facilities. “In the Chubu area, we will rotate days off amongst companies,” Ozawa said.
The Nikkei [sub] wrote later that “the Japan Automobile Manufacturers Association has decided to shut down production at auto plants on Thursdays and Fridays between July and September as a summer power-saving measure. Automakers will instead operate their plants on Saturdays and Sundays.”
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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Sorta off topic, but that video is absolutely fantastic to watch on the panoramic screen in the museum.