Quote Of The Day: Fledgling Detroit

Bertel Schmitt
by Bertel Schmitt

“Eminem Helps Save Detroit’s Fledgling Auto Industry”

Headline in DrJays.com, purveyor of sneakers, jeans & urban clothing, for a contrived story on how the “Imported from Detroit” ad has helped Chrysler post a $116 million profit in the first three months of the year. Let’s not even go there.

Rather, let’s recommend that DrJays uses some money to support fledgling writers who know a bit of the English language.

From Merriam-Webster:

fledg·ling

noun, often attributive \flej-liŋ\

Definition of fledgling

1: a young bird just fledged

2: an immature or inexperienced person

3: one that is new fledgling company>

I don’t think Detroit is either one of them. Is there an antonym for “fledgling?”


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Rwb Rwb on May 08, 2011

    TTAC criticizing Dr. Jays for a poorly thought-out article on the automotive industry is like a mathlete walking into remedial classes and being taken aback by the pupils' inability to perform calculus. Yes, it's poorly written, and not very insightful. Not sure what you were expecting.

  • Rjsasko Rjsasko on May 08, 2011

    "For is tooling up for..." The FIRST WORD in the next story is spelled incorrectly and TPTB are commenting on English usage by someone else?! Heh!

  • Fincar1 Fincar1 on May 08, 2011

    Antonym of fledgling? Old fart! I agree that it's not precisely fair to pick at nits in headlines, since at most newspapers headlines are written by someone else than the story writer. Yet nearly every day I see headlines that make me shake my head in wonderment. ...and I must say that in view of the apparent lack of any editorial function in use at the New York Times it doesn't really make sense to complain about such a lack with regard to bloggers.

  • Amendment X Amendment X on May 08, 2011

    While we're on the subject... The word "ridiculous" is now used as if it means "crazy," "amazing," or "unbelievable" when in fact it means "deserving of ridicule." Getting real tired of seeing advertisements for "ridiculous savings." Hijack over.

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