Ask The Best And Brightest: What In The Foxtrot Is An "Everyday Lamborghini"?
Hard on the heels of the release of Ferrari’s FF four-seater, Lamborghini’s Stephan Winkelmann tells Automotive News [sub]
We are going to have a third model. It has to be an everyday car. We want to have a car which is able to be used on a daily basis.
We’d heard as much back in December, but at the time it seemed that a production version of the Estoque Concept would be the third model line. That’s not necessarily the case, as it turns out, as Winkelmann admits that Lambo “has not yet decided which segment the car will belong to.” Between the strong reception Ferrari’s FF has received from the press and its background making one of the first four-seat supercars, the Espada, it seems that a two-door, four (full) seater has to be a top candidate. On the other hand, a four-door sedan would help the brand capitalize on the Panamera/Quattroporte market, which has been doing quite well globally (and would help the brand make progress in the Chinese market)… provided it doesn’t look anything like the uninspired Estoque. Alternatively, a modern interpretation of the bat-shit-crazy, Countach V-12 powered LM002 SUV might even be an option, despite Winkelmann’s previous protests, as his latest quote seems to indicate that anything is on the table at this point.
So jump in, Best and Brightest. What kind of car should Lamborghini develop as its third model line, and how can they walk the line between Lamborghini’s now-trademark extravagant impracticality and the desire to sell “everyday cars”?
More by Edward Niedermeyer
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It's interesting that first Porsche and now Lamborghini are following Maserati into the daily driver business. Of course the only person I know who used a Quatroporte as a daily driver was rewarded with 4 and 5 figure repair bills. Then there's that guy who spent a year putting 100,000 miles on a Lambo Gallardo, with the car completely trashed at the end. First Lamborghini needs to prove they can make a car that can be driven daily before they decide whether it's going to be an executive sedan, a coupe or as SUV.
I don't think Lamborghini or its customers have the same definition of "daily driver" that we do. It still has to be expensive, flashy and impractical, but merely appear to be a daily driver. I suggest a low, tight, swoopy, insanely powerful... minivan.
The daily Lamborgini is the car parked in your security system protected, full fire suppression garage, of which you walk past daily to get into your Mercedes.
The daily Lamborghini is used to plow the fields - they build tractors also.